IN-Q Enterprises WLL (IN-Q), the commercial arm and a wholly owned subsidiary of Qatar Museums (QM), promotes living FIFA World Cup Qatar 2022™ to the fullest by creating moments with extraordinary dining experience at the restaurants and authentic meaningful souvenirs from gift shops across museums.

Enjoy the art and culture scene at Qatar Museums with ongoing exhibitions. After an enriching tour of the galleries, IN-Q makes sure to enhance your visit with a flavourful experience and tangible souvenirs to take home.

Experience the signature gastronomic pleasures from Alain Ducasse restaurants starting off with

IDAM by Alain Ducasse (IDAM) at the Museum of Islamic Art (MIA). Established in 2013, IDAM is the first foray of the Michelin starred restaurateur and “architect of flavours”, Alain Ducasse, into the Middle East.  

Located on the top floor of MIA, IDAM celebrates an iconic landmark in Qatar in an environment that seamlessly blends local tradition with modernity and offers picture-perfect views of Doha’s skyline. The spectacular view is matched with an exquisite interior created by French designer, Phillipe Starck, fusing modernity with the classics to offer IDAM a dynamic environment with an Arabian touch.  

IDAM offers the highest standard of French haute cuisine with the warmest Arabic hospitality. The menu features contemporary Mediterranean dishes with a twist of eclectic Arabian flavours, prepared using fresh and sustainably produced ingredients enhanced with a sophisticated balance of flavours

IDAM’s loyal patrons, as well as, those who look for new culinary adventures are welcome to enjoy the rich menu that complement their cultural experience after a visit at the galleries of the iconic MIA.

From an iconic landmark to another, one finds a gem of a pearl at the National Museum of Qatar (NMOQ), Jiwan – where desert meets the sea.  

New yet so inherent. Refined yet wonderfully relaxed. Jiwan reconnects with the past yet moves forward to the future.  It takes one back to Qatar’s culinary roots and reinvents familiar flavours to offer sharing plates that have a sophisticated simplicity. Novel yet comfortingly nostalgic.

Displaying great pride in Qatar and its vision for self-sufficiency, Jiwan’s sustainable menu embraces seasonal homegrown produce. The restaurant’s ever-changing selection of dishes offer guests the freshest ingredients while preserving natural food resources.

Inspired by Qatar’s nature and Bedouin lifestyle, Jiwan’s unique design by prominent architect, Koichi Takada appeals to the curious explorer who likes to wander through the past to enjoy a new understanding of the world around them. Guests are invited to dine amongst the dunes of Khor Al Udaid (Inland Sea) or experience extraordinary seascape views from the outdoor terrace where they will enjoy a close connection to the sea.

Located on the fourth floor of the National Museum of Qatar, Jiwan is an essential chapter in the museum's storytelling experience. A dining destination that enables residents and international visitors to truly feel, touch, and taste the essence of Qatar.

Mr. Yves Godard, F & B Director of IN-Q shared, “A decade of partnership between Qatar Museums and Ducasse Paris is compelled by our shared vision towards offering world-class culinary experience in settings that are artful and reflective of this nation’s rich culture. Over the course of ten years, we are able to provide an elevated experience in the dining scene with our Ducasse restaurants in Qatar.”

“Our restaurant concepts are aligned with each venue’s theme. Within each of our restaurant’s distinct and remarkable settings, we welcome our guests to enjoy culinary delights meticulously crafted by the Ducasse kitchen team,” he added. 

IN-Q aims to complete not only the cultural and culinary experience of residents and visitors.  It also offers tangible souvenirs that will keep on reminding you about the FIFA World Cup Qatar 2022™ moments across all QM gift shops.

Live the FIFA World Cup Qatar 2022™ moment to the fullest with IN-Q’s souvenirs available at all QM Gift shops at MIA, NMOQ, 3-2-1 Qatar Olympic & Sports Museum and at IN-Q online.

IN-Q brings to life the spirit of La’eeb - the official mascot of the FIFA World Cup Qatar 2022™ with its carefully developed line of La’eeb plush products.  La’eeb plush hats, plush toys, keychains, pens and figurines are gifts that capture La’eeb’s warmth, energy, and positivity inspiring everyone to believe in themselves with his mantra – “Now is All”.  They are worth keeping as souvenir or gifts for families and loved ones. 

Ms. Tigest Seifu, Director of Retail & Merchandising of IN-Q, described the La’eeb product line, “Our souvenir gifts were meticulously produced inspired by La’eeb’s adventurous, fun, and playful nature.  We are motivated by the market’s acceptance of La’eeb.  It is an affirmation to the positive message that La’eeb brings.”

IN-Q also developed with FIFA under the umbrella of Qatar Creates (QC), a project where FIFA World Cup Qatar 2022™ marks are combined with signature designs from artists on water bottles. This initiative, spearheaded by Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani, Chairperson of Qatar Museums (QM), showcases the significance of sports and the arts in Qatar and shows how the two can converge to encourage sustainable practices. Using the art water bottles designed by 10 Qatari artists and 12 renowned international artists from qualifying World Cup countries such as KAWS (USA), Urs Fischer (Switzerland), Takashi Murakami (Japan), Shouq Al Mana and Mubarak Al Thani (Qatar), reduce the environmental impact of plastic waste generated during the tournament. 

“At IN-Q, we carefully design and choose the experience we offer. Each item in our restaurants’ menu and in our display at the gift shops are well thought of to complete the experience enjoyed by our visitors. Whether a visit is made at IDAM in MIA, or Jiwan at NMOQ or to Qatar Museums’ gift shops, it is all about creating and living these moments to the fullest,” Mr. Phil Lawrie, IN-Q General Manager said.

Celebrate the historic FIFA World Cup Qatar 2022™ to the fullest!  Enjoy the gastronomic delights at IDAM, Jiwan and Café #999. Capture the spirit and fun of the momentous event in Qatar’s sporting history by getting your own La’eeb plush products and FIFA World Cup Qatar 2022™ Art Water Bottles! Create your FIFA World Cup Qatar 2022™ moments with IN-Q.

Press contact:

Maria Luisa L. Bernabe

Marketing & Communication            

IN-Q Enterprises WLL by Qatar Museums     

a974 4452 5335



IN-Q Enterprises WLL is the commercial arm and a wholly owned subsidiary of Qatar Museums, trading primarily in the retail and food & beverage/hospitality sectors.

Since its establishment in 2015, IN-Q has created a reputation for quality, exclusivity, authenticity and creativity in everything that it does – themes inspired by the mission of Qatar Museums (QM).

IN-Q is a key stakeholder behind QM's delivery of its commitment to instigate Qatar’s future generation of arts, heritage and museum professionals by nurturing artistic talent, creating commercial opportunities for young artists, designers and entrepreneurs; engaging QM's audiences through merchandise, publications and its e-shop; and by providing authentic experiences through diverse operations, which include:

  • F & B
  • IDAM by Alain Ducasse at the Museum of Islamic Art (MIA)
  • The MIA Café, MIA Park café-kiosks and food trucks
  • Jiwan Restaurant at the National Museum of Qatar (NMOQ)
  • Café 875 and other kiosks at the National Museum of Qatar (NMOQ)
  • Café #999 at the Fire Station
  • NAUA Restaurant and café at 3-2-1 Qatar Olympic and Sports Museum (QOSM)
  • Mathaf Café at Mathaf: Arab Museum of Modern Art
  • Al Mourjan (Balhambar)
  • Profiles Café by Roastado at M7
  • MIA Gift Shop
  • NMOQ Gift shop
  • 3-2-1 QOSM Gift Shop
  • Mathaf Gift Shop
  • Cass Art
  • Pop up stores at M7, Fire Station, Katara, Al Riwaq
  • Qatar Museums (QM) Kiosk at Doha Festival City
  • IN-Q Online

About Ducasse Paris

Ducasse Paris is deploying its activity in food, restaurant, hospitality, education and consulting. The company constantly develops innovative ideas and ensures their sustainability. Its continuous pursuit of excellence is based on the talent of men and women, the quality of the produce and a great savoir-faire. President and Founder, Alain Ducasse is the company’s inspiration and is dedicated to offer a fair cuisine, transmission of knowledge and developing a responsible vision of his profession.

About Qatar Museums

Qatar Museums (QM), the nation's preeminent institution for art and culture, provides authentic and inspiring cultural experiences through a growing network of museums, heritage sites, festivals, public art installations, and programmes. QM preserves, restores, and expands the nation's cultural offerings and historical sites, sharing art and culture from Qatar, the Middle East, North Africa, and South Asia (MENASA) region with the world and enriching the lives of citizens, residents, and visitors.

Under the patronage of His Highness the Amir, Sheikh Tamim bin Hamad Al Thani, and led by its Chairperson, Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, QM has made Qatar a vibrant centre for the arts, culture, and education in the Middle East and beyond. QM is integral to the goal of developing an innovative, diverse, and progressive nation, bringing people together to ignite new thinking, spark critical cultural conversations, educate and encourage environmental stewardship and sustainable practices, and amplify the voices of Qatar's people. Since its founding in 2005, QM has overseen the Museum of Islamic Art and MIA Park, Mathaf: Arab Museum of Modern Art, the National Museum of Qatar, QM Gallery Al Riwaq, QM Gallery Katara, 3-2-1 Qatar Olympic and Sports Museum, and Dadu, Children's Museum of Qatar.

Through its newly created Creative Hub, QM also initiates and supports projects—such as the Fire Station Artist in Residence, the Tasweer Qatar Photo Festival and the creative hub for innovation, fashion and design M7—that nurture artistic talent and create opportunities to build a strong and sustainable cultural infrastructure.

Animating everything that Qatar Museums does is an authentic connection to Qatar and its heritage, a steadfast commitment to inclusivity and accessibility, and a belief in creating value through invention.