In celebration of Mackintosh’s Quality Street’s 85th Anniversary, Nestlé launches “DATES” inspired by the consumers in the region

Feb 10, 2021 by bcw-global

In celebration of Mackintosh’s Quality Street 85th anniversary, Nestlé has launched Mackintosh’s Quality Street DATES – its first product in almost 5 years designed specifically for consumers in the Middle East and North Africa and inspired by the region’s most iconic staple fruit “dates”.

Emile Douaihy, Nestlé Business Executive Officer – Confectionery, Biscuits and Snacks, Middle East and North Africa commented: “Mackintosh’s Quality Street is a heartland brand and a mainstay in the hearts of chocolate lovers. DATES is a new edition to the much-loved iconic Quality Street brand but with a local and contemporary twist to it. We are thrilled to offer this new product to our consumers to delight them with a sensational flavour they know and love.”

Mackintosh’s Quality Street Dates flavor varieties

Mackintosh’s Quality Street DATES is made of the finest and most delectable dates, inspired by the top favorite sweets and stuffed with nuts and covered with chocolate.

The new Mackintosh’s Quality Street DATES is a pack of assorted dates available in big and small pouches. The pack includes three irresistibly indulging flavors: Praline Hazelnut, Caramel Hazelnut and Toffee Almond, made with premium milk chocolate and popular flavors enjoyed by all.

Mackintosh’s Quality Street DATES is available in hypermarkets across UAE, Saudi Arabia and Kuwait and will soon be available across other markets in MENA.