Nasser Bin Khaled Automobiles launches a special Ramadan offer on the Mercedes-Benz S-Class

Apr 05, 2022 by BCW Global

Doha, Qatar - April 2, 2022: Celebrating the Holy Month of Ramadan, Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, launched a special offer on a Mercedes-Benz S-class, the best car in the world.

Valid until April 30, 2022, the offer allows customers to leverage a wide variety of benefits including 3 years of free maintenance or 45,000 KM (whatever comes first), 5 years of free warranty with unspecified kilometres, Free registration for the first year, with the option of the trade-in and in-house finance.

The Mercedes-Benz S-class is available now for a starting price of QAR 529,000. The best car in the world and the full range of Mercedes-Benz vehicles are available at Nasser Bin Khaled showroom on Salwa Road.

The S-Class stands for the fascination of Mercedes-Benz: legendary and traditional engineering expertise which defines the luxury segment in the automobile industry. The new S-Class can be experienced with all the senses – seeing, feeling, hearing and smelling – while offering numerous innovations in the areas of driver assistance, protection and interaction.

Modern luxury attains the next level in the interior of the S-Class. The designers have created a feel-good ambience with lounge character marked by elegance, high quality and lightness. The dashboard with its new architecture, modern surface design and ergonomic display arrangement is a highlight. But the feel-good aspect goes even deeper: with high ride quality and low noise levels as well as an extensive range of ENERGIZING Comfort programmes, the S-Class looks after the well-being of its passengers. They also stay fit thanks to the effective air filtering system, which signals its newly gained capability with the new name ENERGIZING Air Control.

MBUX: a new dimension in personalisation and interaction

No other innovation in recent years has so radically changed the operation of a Mercedes-Benz as MBUX (Mercedes-Benz User Experience). The second generation of this learn-capable system now debuts in the new S-Class. The vehicle interior is even more digital and intelligent, as both the hardware and software have made great strides: brilliant displays on up to five large screens, in part with OLED technology, make the control of vehicle and comfort functions even easier. The possibilities for personalisation and intuitive operation have become far more extensive. This certainly applies in the rear, but also to the driver: For example, the new 3D driver display allows a spatial view at the touch of a button for the first time. A real three-dimensional effect is achieved without having to wear 3D glasses.

Two different head-up displays (HUDs) are available on request. The larger HUD provides augmented reality (AR) content. When navigating, for example, animated turn-off arrows ("fishbones") are virtually and precisely projected onto the road lane. For the assistance functions, information from e.g. Active Distance Assist is shown. The image appears virtually at a distance of 10 metres. The display area corresponds to a monitor with a 77-inch diagonal.

The voice assistant "Hey Mercedes" is even more learn- and dialogue-capable by activation of online services in the Mercedes me App. Moreover, certain actions can be performed even without the activation keyword "Hey Mercedes". These include accepting a telephone call. "Hey Mercedes" now also explains vehicle functions and answers general knowledge questions. In the S-Class the voice assistant can also be controlled from the rear.

Using cameras in the overhead control panel and learning algorithms, MBUX Interior Assist recognises and anticipates the wishes and intentions of the occupants. It does this by interpreting head direction, hand movements and body language, and responds with corresponding vehicle functions. As well as enhancing operating convenience, MBUX Interior Assist improves safety. Even before the journey begins, it notifies the driver if the camera has detected a child seat on the front passenger seat, but seat belt is not fastened, for example.

With the MBUX Smart Home function, the S-Class now also becomes a control centre for the home, because the homes of many people are increasingly intelligent: mobile intelligence ensures maximum operating convenience from afar. WLAN and sensors make the home capable of communication: temperature and lighting, roller blinds and electrical appliances can be remotely monitored and controlled. Motion detectors and window contacts inform the user of welcome or unwelcome visitors.

Dimensional concept and interior design: generous ambience with a lounge-like nature

The desired harmony between digital and analogue luxury results in a revolutionary interior design, including associations with interior architecture and yacht design elements. The sculptured look of the dashboard, centre console and armrests appears to float above an expansive interior landscape. The systematic reduction in the number of controls underscores the minimalist appearance of the interior. A fine divide between the upper section of the dashboard and the large trim element structures the area and creates horizontal breadth.

Alongside up to five screens, the highlights include the large areas of trim in the dashboard and the rear (in the Comfort Seat variant).

The driver display and media display offer a comprehensive aesthetic experience. The appearance of the screens can be individualised with a choice of four display styles (Discreet, Sporty, Exclusive, Classic) and three modes (Navigation, Assistance, Service).

Seats: Plenty of high-tech for outstanding long-distance comfort

The seats literally invite the occupants to sit down and relax.

Up to 19 motors in the front seats make for comfortable seating – a number that indicates the complexity of the technology installed in the seats. Yet comfort is not enough: the seats also play a major part where safety is concerned. And of course, when it comes to luxurious wellbeing, all the seats available for the S-Class carry the seal of approval by the Healthy Seating campaign[1].

Ten different massage programmes are available in the new S-Class. These use the vibration motors and can enhance the effect of a relaxing massage with warmth on the hot-stone principle. To this end, the seat heating is combined with the inflatable air chambers in the active multicontour seats. The air chambers are now closer to the seat surface and are therefore even easier to control and feel.

Five different rear seat variants make it possible to configure the rear of the S-Class as a working or rest area. One new feature is the heated additional cushion for the head restraint, which is available for the two electrically adjustable rear seats. The adjustment range and angle of the front passenger seat in the chauffeur configuration and the reclining seat behind it have been improved as well.

Automated driving and driving assistance systems: even more support for the driver

In the new S-Class, Mercedes-Benz comes another big step closer to its vision of accident-free driving. The driver is supported by numerous new or extended driving assistance systems. He/she thereby has a reduced workload in day-to-day situations, and is able to drive comfortably and safely. When danger threatens, the assistance systems are able to respond to impending collisions as the situation demands. The operating principle of the systems is made visible by a new display concept in the driver display.

Thanks to improved environmental sensors, the parking systems give the driver even better support when manoeuvring at low speed. Operation is faster and more intuitive thanks to integration into MBUX. The optional rear-axle steering is integrated into the parking assistants, with the calculation of trajectories adapted accordingly. Emergency braking functions serve to protect other road users, too.

Exterior design: perfect proportions for a classical appearance

With a short front overhang, a long wheelbase and a balanced rear overhang, the S-Class is designed as a classical sedan with perfect proportions. The wide track and flush-mounted wheels with modern designs give the vehicle a muscular look. The so-called character lines have been greatly reduced along the sides. Cleverly contoured surfaces with a sculptured look create special light effects. The front section impresses with its high-status radiator grille.

The headlamps characterise the front aspect of the car. They have the three-point daytime driving light signature that is typical of the S-Class, but this is flatter and somewhat smaller overall. The flush-mounted door handles are a completely new development. They are electrically extended when the driver approaches, or the outer surface of the door handle is stroked. Keyless access is provided by KEYLESS-GO.

The dynamic appearance of the car is continued at the rear. Thanks to precisely designed, highly detailed interior features and certain animated functions, the rear lights contribute to the impression of high quality. They make the new S-Class unmistakable in both their day and night design.

Powertrain: more electrification, more efficiency

Six-cylinder in-line petrol engines in various output classes are the first engine variants for the new S-Class. A V8 engine with an integrated starter-generator (ISG) and 48-volt onboard electrical system is available.

Vehicle body and accident protection: new frontal airbags for rear passengers

Intelligent bodyshell design and innovations in restraint systems confirm the leading role of the S-Class when it comes to passive safety. The new aluminium hybrid bodyshell with an aluminium content exceeding 50 percent meets numerous requirements: A high level of crash safety, lower weight and a highly rigid bodyshell ensure outstanding handling characteristics accompanied by excellent noise and vibration comfort.