Lagoona Mall is once again the epicenter of elegance and creativity as it hosts the third annual Watches & Jewellery Week, running from November 23 to 30 on Level 1, facing Fifty One East. This highly anticipated event celebrates the artistry of fine jewellery and watchmaking, bringing together an extraordinary blend of global icons and regional talents to offer an exclusive experience to Qatar’s discerning clientele.
This year’s edition raises the bar, featuring debut activations, interactive experiences, and a stunning showcase of the latest collections from renowned brands such as Rolex, CHANEL, Boucheron, and TUDOR, alongside Annamaria Cammilli, Azza Fahmy, David Yurman, Falamank by Tarfa Itani, Genesia, Ginette NY, J by JOELLE, L’Âme by Fifty One East, The Little Frog, WOLF, and Yvan Tufenkjian.
Commenting on the event, Mr. Bader Al-Darwish, Chairman and Managing Director of Darwish Holding, said: “Lagoona Mall Watches & Jewellery Week continues to redefine luxury experiences in Qatar, showcasing the latest creations from global icons and fostering a community of jewellery and watch enthusiasts. This year’s activations are a testament to our commitment to bringing the finest craftsmanship and innovation to our patrons. I invite everyone to explore the exquisite designs and immersive experiences that await them at Lagoona Mall this week.”
Rolex: A First in the Middle East
Rolex introduces the GMT-Master II Experience, an immersive activation presented for the first time in the Middle East with a retailer. Inspired by the famed Geneva Watches & Wonders showcase, this exclusive replica allows visitors to explore the intricate world of one of the most sought-after watches. The GMT-Master II, a cosmopolitan icon, features a 24-hour hand and rotatable bezel for a seamless dual-time-zone display. Guests can also discover Rolex’s latest 2024 creations alongside timeless classics, epitomizing the brand's commitment to perpetual excellence.
CHANEL: Defining Individual Style
For the first time, CHANEL unveils its Style Guide Iconic Mix pop-up, where experts help clients personalize their look with signature jewellery and watch collections. From stacking Coco Crush rings to pairing Camélia necklaces and mixing them with collections like Comète, guests can explore the art of accessorizing with flair. For those seeking minimal elegance, CHANEL’s specialists will guide clients to find their new essential creation.
Boucheron: A Luxurious Retreat
Boucheron reimagines its Jardin d’Hiver tea salon with an enhanced design inspired by its Parisian origins. This serene retreat, adorned with cascading ivy, offers exclusive breakfast activations for its patrons. Guests can savor complimentary pastries in this intimate setting while exploring novelties from the Maison’s iconic collections, including Quatre, Serpent Bohème, Plume de Paon, and Animaux de Collection, alongside their breathtaking jewelled watches.
TUDOR: The Spirit of Adventure
TUDOR presents an exclusive pop-up featuring two standout models. The newest iteration of the Black Bay in monochrome boasts evolved design elements, a “T-fit” clasp, and Master Chronometer certification by METAS. This elegant and contemporary design reflects the highest standards of Swiss watchmaking.
Meanwhile, the Pelagos FXD Chrono “Cycling Edition” embodies functionality and precision, designed for the TUDOR Pro Cycling Team. With a lightweight carbon composite case and high-performance Manufacture Calibre, this chronograph is tailored for competitive cyclists, symbolizing TUDOR’s adventurous spirit. Visitors will also have the opportunity to view other novelties presented at Geneva Watches & Wonders 2024 and the brand’s exciting summer releases.
David Yurman: A Vision of Sculpted Elegance
David Yurman will present its Sculpted Cable collection, a modern interpretation of the iconic Cable motif. This collection deconstructs the famed design to its essence, creating mesmerizing wavelike patterns that dramatically catch the light, offering a fresh and contemporary take on timeless elegance.
Visitors will also have the opportunity to explore other signature collections, including the bold and architectural DY Madison®, the radiant and gemstone-focused Chatelaine®, and the meaningful and customizable Amulets.
Azza Fahmy Jewellery: A Journey Through Time
Azza Fahmy Jewellery will showcase Rumuz, a bold collection that takes inspiration from one of the most well-known emblems of protection and good fortune, the five-fingered Kaf or Khamsa. Each piece layers traditional motifs and patterns with North African influences, contemporary designs, and exquisite craftsmanship to tell a timeless story of strength, hope, and blessing.
Visitors can also personalize their experience through customizable tassels and charms, enhanced by a calligrapher inscribing chosen designs to create a one-of-a-kind keepsake.
A Celebration of Diversity and Creativity
Other standout activations include J by JOELLE who will be unveiling a redesigned piercing room where clients can enjoy private styling sessions with the designer herself, alongside vibrant new collections.
L’Âme by Fifty One East, will also be presenting minimalist designs perfect for gifting, with a live station for welding Infinity jewellery directly onto clients’ wrists.
Plan Your Visit
The event is open daily from 10:00 am to 10:00 pm, except on Fridays when it runs from 2:00 om to 10:00 pm. Visit Lagoona Mall to discover an unparalleled celebration of watches and jewellery, where every detail is designed to captivate and inspire.