Silver Lake Motors, a subsidiary of Al Mana Holding, emphasizes EXEED's commitment to safety and quality in the design and manufacturing of its vehicles. Known for its focus on high-end engineering, EXEED incorporates rigorous testing to ensure both the reliability and safety of its cars.
Mrs. Ping Ding, Brand Manager of EXEED at Silver Lake Motors, commented, "As we expand our presence in the Qatari market, we are committed to delivering vehicles that not only meet but exceed the safety expectations of local consumers. EXEED's cutting-edge safety features and rigorous testing ensure that our cars provide the highest level of protection for families in Qatar."
Manufacturing a car involves scientific precision, requiring extensive experiments and tests to optimize safety. Through continual innovation, EXEED ensures its vehicles provide luxury and the highest protection for drivers and passengers.
Crash testing plays a critical role in preventing fatal or severe injuries during collisions. EXEED conducts numerous real-vehicle crash tests to identify safety issues and improve vehicle protection. The EXEED Safety Test Laboratory, one of Asia’s largest, spans 32,000 square meters and conducts various crash simulations, including pedestrian protection and safety component tests. The laboratory boasts 302 test items, 62 CNAS accreditations, and 15 VCA accreditations, ensuring EXEED meets and exceeds international safety standards.
Equipped with a 268-meter main runway for frontal collisions and seven additional runways for tests at various angles, the laboratory offers comprehensive crash testing, replicating real-world accident scenarios. It meets crash test standards from regions including China, the U.S., and Europe. As a result, EXEED vehicles consistently perform well in NCAP evaluations, with each vehicle undergoing multiple crash tests before leaving the factory to ensure top-tier safety.
At the 2024 EXEED Global User Summit, EXEED demonstrated its commitment to safety with the "Super Guardian Experience Tour." Participants from around the world witnessed the EXEED ET complete four extreme safety challenges: underbody scraping, battery immersion, water wading, and rollover tests. The high-slope rollover test conducted at the Chery Crash Test Laboratory left an impression, as the vehicle endured multiple side rollovers while maintaining its structural integrity, showcasing its exceptional safety features.
EXEED’s safety commitment goes beyond laboratory testing. Each new model undergoes over 4 million kilometers of road testing, including testing in extreme conditions such as temperatures above 57°C in the Middle East. This ensures that EXEED vehicles perform reliably and safely in real-world environments.
Looking ahead, EXEED plans to launch new energy models in the Middle East, including PHEV and REEV variants, in countries like Qatar. As these models enter the market, EXEED aims to offer Qatari consumers the opportunity to experience the brand’s advanced safety standards.
Customers can explore the EXEED lineup by visiting the flagship showroom in West Walk Doha, a symbol of sophistication and elegance. For more information or to arrange your test drive, stop by the EXEED showroom or call 800 1115.