Forthing has officially announced the launch of its operations in the State of Qatar in partnership with its local distributor, Alpha Auto, in a step aimed at introducing a new concept in the automotive sector built on modern technology, competitive pricing, and integrated after-sales services aligned with the local market’s aspirations for more efficient and sustainable mobility solutions.

The company is offering a range of vehicles engineered to high Gulf specifications, including electric and hybrid models that combine practical performance, intelligent technologies, and advanced safety systems. The lineup is available at competitive prices starting from approximately QAR 99,000 for select electric variants, with prices varying depending on specifications and features.

Forthing vehicles introduced by Alpha Auto reflect a sophisticated level of modern engineering and performance efficiency, relying on advanced powertrain technologies that balance economic power with low energy consumption, alongside smart driving technologies that enhance stability and on-road safety. The vehicles also feature advanced driver-assistance systems, modern connectivity and comfort amenities within the cabin, and practical designs suited to daily and family use in the Qatari market. These qualities are reinforced by high manufacturing standards and a smooth driving experience, positioning Forthing as a compelling choice that blends technology with competitive value in the modern automotive segment.

To further simplify vehicle ownership, Alpha Auto offers flexible financing solutions in collaboration with local banks, in addition to integrated vehicle-related packages that deliver added value and a seamless ownership journey from selection through post-delivery support.

Qatar represents a dynamic and growing automotive market, and we are thrilled to introduce Forthing vehicles that combine innovation, efficiency, and practicality,” said Mokhless Mahmoudi Automotive Group Director, “Our aim is to redefine the ownership experience by offering advanced mobility solutions, flexible financing options, and comprehensive after-sales support. We are committed to contributing to Qatar’s sustainable mobility future while providing high-quality vehicles that meet everyday customer needs.”

The company has also inaugurated a fully equipped service center in Qatar staffed by specialized technicians, alongside a modern showroom and genuine spare parts availability, ensuring the highest standards of quality and dependable after-sales service reflecting Alpha Auto’s commitment to building long-term relationships with customers in the Qatari market.

Alpha Auto’s launch is supported by solid operational expertise in the automotive sector, with the parent entity managing several other brands in the market, including Mahindra, reinforcing confidence in its ability to deliver professional services and high operational standards.

Through this milestone, Alpha Auto aims to establish a strong presence as a new player in Qatar’s automotive landscape by combining advanced technology, accessible pricing, flexible financing, and comprehensive after-sales supportO? meeting the needs of diverse customer segments while contributing to a more sustainable future of mobility.