Bang & Olufsen, represented exclusively in Qatar by Darwish Holding, and Ferrari hosted a celebration event on Sunday, the 1st of October at the Alfardan Sports Motors - Ferrari Qatar Showroom in the heart of The Pearl Island.

VIPs, press luminaries, and friends of Bang & Olufsen and Ferrari graced this special occasion and were offered an exclusive first look at the newly launched Ferrari Collection which was crafted in Bang & Olufsen HQ in Struer, Denmark.

The collection champions Bang & Olufsen's excellence in aluminum and celebrates the two brands' shared passion for poise, power, and precision by reimagining a series of headphones and speakers: the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX earphones, and the portable speaker Beosound Explore. All tied together with a striking shade of red, creating an unmistakable connection to the Ferrari brand signature.

Bang & Olufsen and Ferrari’s collaboration marks two renowned brands coming together for a moment in history. The strength of this collection not only lies in the unmatched heritage, passion, and performance of both Bang & Olufsen and Ferrari but the way in which both have leaned into their brand signatures to create something iconic.

The Ferrari Collection is available today exclusively at the Bang & Olufsen store at Lagoona Mall and on 51east.com. Bang & Olufsen is an official sponsor of Scuderia Ferrari adding yet another element of connection between the two iconic brands