Fifty One East, Qatar’s favorite department store, proudly marks yet another successful year of partnership with the Commercial Bank Qatar Masters. For an impressive 26 years running, Fifty One East has held the prestigious title of the “Official Retailer” for the Commercial Bank Qatar Masters, the flagship golfing event in Qatar. The European Tour spectacle unfolds from October 26 to October 28 at the Doha Golf Club.

As a highlight in Qatar's sports calendar, the Commercial Bank Qatar Masters continues to draw eager anticipation from golf enthusiasts and sports devotees alike. The iconic Mother of Pearl Trophy, presented with pride by Fifty One East, will once again take center stage on one of the Tour's most challenging courses.

Commenting on the tournament, Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, said: "Fifty One East, Qatar’s favorite department store, is once again honored to sponsor the Commercial Bank Qatar Masters 2023 tournament as the Official Retailer, marking 26 years of unwavering commitment to this prestigious event. Our longstanding heritage underscores our dedication, having supported this tournament since its inception in 1998, and reaffirms our belief in Qatar's sporting talent and ability to host exceptional international events.”

“We applaud the remarkable efforts of the organizing committee in making this event a hallmark of professionalism in Qatar's sporting landscape. As an industry leader, Fifty One East remains steadfast in supporting our community's growth and prosperity,” he continued.

The enduring partnership between Fifty One East and the Qatar Masters extends its reach far beyond as it unites with Rolex, the tournament's "Official Timekeeper” and Fnac Qatar which continues to sponsor the tournament as the “Official Technology Partner”.

In an exhilarating venture for coffee lovers, Fnac Qatar is set to bring a captivating experience to the Public Village with a delightful coffee lounge showcasing the premium brands, De'Longhi and Najjar Raqwa. Committing to its motto, Trigger of Curiosity, Fnac Qatar, through its branches located at Lagoona Mall, Doha Festival City and Place Vendôme, is certainly a one-stop destination for all things culture, leisure and technology.

Also, Toysaloona, Fifty One East’s toy store, will feature a special space in the Public Village showcasing an array of engaging children's activities, including coloring sessions, arts and crafts, trampolining, outdoor games, and more.

Fifty One East takes great pride in its association with this esteemed sporting and social event in Qatar, consistently striving to support initiatives that foster community engagement and showcase local talent. The enduring synergy between this world-class tournament and Fifty One East remains a testament to a perfect match.

At the forefront of Qatar’s retail landscape, Fifty One East stands as the preferred department store and the flagship retail brand of Darwish Holding. Offering a curated selection of the world’s most sought-after global and regional brands, Fifty One East represents a harmonious blend of opulent luxury, personalized hospitality, and impeccable service, setting the standard for refined taste.