As the curtains rise on the 2024 edition of the Commercial Bank Qatar Masters, Fifty One East, Qatar's favorite department store, proudly embarks on another year of unwavering support. For an impressive 27 years, Fifty One East has maintained its esteemed role as the "Official Retailer" for the prestigious golfing event, taking place from February 8 to February 11 at the renowned Doha Golf Club.

The Commercial Bank Qatar Masters will be the fifth stop on the International Swing - and the last of five in the Middle East – before the Swing concludes in Africa, with the Magical Kenya Open, SDC Championship and Jonsson Workwear Open. It is crowned as a pinnacle in Qatar's sports calendar and remains a source of anticipation for golf enthusiasts and sports aficionados. Once again, the iconic Mother of Pearl Trophy, presented by Fifty One East, will grace the challenging course as a symbol of excellence within the European Tour spectacle.

Reflecting on the enduring partnership, Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, expressed, "As we embark on the 27th year of our partnership with the Commercial Bank Qatar Masters, Fifty One East takes immense pride in contributing to the legacy of this premier golfing event. Our commitment goes beyond retail, resonating with the spirit of excellence that defines this tournament. We look forward to another year of fostering community engagement, showcasing local talent, and elevating the experience for golf fanatics and spectators alike.”

Commending the organizing committee's efforts, he added, "A special acknowledgment is due to the dedicated organizers whose tireless work has transformed this event into a benchmark of professionalism within Qatar's sporting landscape. As an industry leader, Fifty One East remains resolute in supporting our community's growth and prosperity."

The enduring partnership between Fifty One East and the Qatar Masters extends its influence further, uniting with Rolex, the tournament's "Official Timekeeper,” and Fnac Qatar, the "Official Technology Partner,” continuing their sponsorship.

This year, Fnac Qatar returns to the Public Village and transforms it into a musical haven with the Fnac Music Lounge experience, featuring the latest instruments from the world-renowned brand, Yamaha. Visitors are invited to explore and experience the world of music as they try these instruments live at the lounge. Additionally, an innovative interactive screen will allow them to make on-the-spot purchases from Fnac.qa while benefiting from exciting exclusive deals, bringing the joy of music directly to fans. With strategically located branches at Lagoona Mall, Doha Festival City, and Place Vendôme, Fnac Qatar stands as the ultimate destination, seamlessly merging culture, leisure, and technology within the captivating realm of the Public Village.

On the other hand, Toysaloona, Fifty One East’s toy store, will carve out a special space in the Public Village, offering engaging children's activities, including coloring sessions, arts and crafts, trampolining, outdoor games, and more.

Fifty One East takes immense pride in its association with this esteemed sporting and social event in Qatar, consistently supporting initiatives that foster community engagement and showcase local talent. The enduring synergy between this world-class tournament and Fifty One East remains a testament to a perfect match.

As a pioneer in Qatar’s retail landscape since its inception 75 years ago, Fifty One East stands tall as the preferred department store and the flagship retail brand of Darwish Holding. Offering a curated selection of the world’s most sought-after global and regional brands, Fifty One East represents a harmonious blend of opulent luxury, personalized hospitality, and impeccable service, setting the standard for refined taste.