Doha Festival City, Qatar's ultimate destination for shopping, dining, and entertainment, is pleased to announce its collaboration with Hamad Medical Corporation (HMC) for an innovative Occupational Therapy awareness campaign. It takes place from 21st to 24th February 2024 at the Entertainment Node next to Cheesecake Factory, this initiative underscores the mall's commitment to enhancing community well-being.

The campaign seeks to shed light on the essential role of occupational therapists in enriching daily living skills and improving the quality of life for individuals across all age groups. From personalized therapy plans to innovative solutions that facilitate participation in everyday activities, occupational therapists empower individuals to overcome challenges and participate fully in everyday activities, embodying the spirit of transformation and hope.

At the heart of the campaign is an interactive booth at Doha Festival City, where visitors can explore various aspects of occupational therapy through engaging activities, cognitive games, educational videos, and direct interactions with senior occupational therapists. This hands-on approach aims to foster a deeper understanding of the challenges faced by individuals with motor, cognitive, and sensory difficulties, and to celebrate the success stories and expertise within the occupational therapy community.

"We are thrilled to launch the Occupational Therapy Awareness Campaign at Doha Festival City, a testament to our commitment to community well-being and empowerment. This initiative, part of our #FestivalCares CSR program, embodies the spirit of 'It's My Place, My Choice' by offering our visitors the freedom to explore, learn, and engage with the transformative world of occupational therapy,” said Robert Hall, Director of Asset Management at Doha Festival City.

Through this campaign, we aim to highlight the invaluable work of occupational therapists and underscore our dedication to providing a space where the community can come together to support and uplift one another," Mr. Hall added.

Mr. Sultan Salim Al-Abdulla, Acting Executive Director of Occupational Therapy Services, Hamad Medical Corporation said; “The Occupational Therapy Awareness Campaign is so important for patients and their families to realize that support is available and has a high success rate of reintegration into the community. The main objective of this campaign is to make citizens and residents aware of the uniqueness of occupational therapy services' impact on enhancing an individual’s quality of life.”

By showcasing the expansion of services into specialized areas of human occupation, the campaign broadens its reach and underscores the versatility and relevance of occupational therapy across various domains. It's particularly promising that the campaign is geared towards educating citizens and residents in Qatar. The campaign contributes to building a more inclusive and supportive environment for those seeking occupational therapy assistance in Qatar,” Mr. Sultan added.

For further details about Doha Festival City, please contact 4035 4444 or visit