Doha Festival City, Qatar's ultimate destination for shopping, dining, and entertainment, announced launching a state-of-the-art Reverse Vending Machine (RVM), to honor Global Recycling Day on March 18th, 2024.

To underscore its commitment to sustainability and environmental preservation, the mall latest initiative, located at Welcome Court A on the Ground Floor, marks a significant step towards enhancing recycling efforts within the community.The RVM is designed to accept plastic at this stage, and aluminum, and glass at the later stage, featuring advanced technology such as a crusher module for glass and a shredder module for plastic and aluminum. It incorporates Aco Recycling's high-end AI Recognition Tech, ensuring efficient processing of recyclable materials.

The machine is capable of uploading various reward models and securely storing every transaction, including photos, on cloud servers. This innovative approach to recycling offers numerous benefits, including reducing waste sent to landfills, lowering greenhouse gas emissions, and contributing to the global effort to decrease pollution.

Robert Hall, Director of Asset Management at Doha Festival City, underscores the mall's approach to sustainability, stating, "Integrating technology with sustainability has always been at the heart of Doha Festival City's core mission. The introduction of the RVM is a significant step in our journey towards a greener future. We earnestly invite everyone to join us in making a positive environmental impact. In line with our brand ethos 'It's My Place, My Choice', this endaovour reinforces our commitment to providing a space where the community can actively contribute to sustainability."

Doha Festival City has demonstrated a steadfast commitment to recycling and sustainability throughout the years. This dedication is showcased through a spectrum of eco-conscious initiatives and practices. The mall has pioneered waste management innovations and water conservation efforts, significantly reducing its ecological footprint. In collaboration with the Qatar General Electricity and Water Corporation (KAHRAMAA), Doha Festival City has installed EV charging stations, encouraging the shift towards electric vehicles and contributing to the reduction of carbon emissions.

Furthermore, its comprehensive food waste segregation program, supported by more than 80 dining outlets, efficiently converts organic waste into compost. This initiative not only enriches the mall's landscaping but also plays a crucial role in minimizing waste directed to landfills, underscoring Doha Festival City's enduring commitment to environmental stewardship and sustainable practices.

For more information about Doha Festival City and its sustainability initiatives, please contact 4035 4444 or visit https://www.dohafestivalcity.com/home/.