: Doha Festival City, Qatar's one and only choice for shopping, dining, and entertainment has partnered with Al-Daayen Municipality to support the landscaping and beautification of Al-Daayen Park in preparation for the most-anticipated football event to be held in Qatar next week.
Through this partnership, Doha Festival City will support the setup of the park, as well as with the park’s new branding, which will see it divided into four districts representing four countries participating in the tournament – Canada, Mexico, Switzerland, and Qatar.
With the joint efforts of Doha Festival City and Al-Daayen Municipality, the park is now divided into 3 general walkways, with each reflecting the culture and colors of a country participating in the football event of the year. The walkways connect in the middle in an area dedicated for Qatar, showcasing the host country’s traditions and colours. Each country’s area can be entered through a country-branded gate and is decorated with large flag-branded soccer balls that glow-in-the-dark.
Jihad Zarkout, Assistant General Manager of Bawabat Al Shamal Real Estate Company (Basrec) said: “We are pleased to be here today to inaugurate the rebranded park and celebrate our ongoing partnership with Al-Daayen Municipality. Through this partnership and collaboration, the community can now enjoy an outdoor space where they can truly experience the spirit of football.”
The Municipality also expressed its appreciation of the partnership between the Municipality and the Mall, which supports the work of Al Daayen Municipality at the Ministry of Municipality in achieving the development goals of Qatar Vision 2030.
Al Daayen Municipality expressed its appreciation of Doha Festival City’s regular participation and supportive initiatives in events led by the Municipality, the latest of which was the beautification of the park, which included the installation of flag designs and brands of countries participating in this year’s international football games. The Municipality also praised the pioneering role of Doha Festival City in developing and contributing to the success of local and international events. The Municipality also expressed its appreciation of its partnership with the Mall, which supports the work of Al Daayen Municipality at the Ministry of Municipality in achieving the development goals of Qatar National Vision 2030.
The initiative is part of Doha Festival City’s #FestivalCares CSR programme, the Mall’s robust CSR programme which aims to provide support to local institutions and initiatives to support the local community and help drive development in various areas, including education, health, environment, charity, social welfare, and inclusion.
For media enquiries, please contact:
Walaa El Kadi, PR Manager, Qanect: walaa.elkadi@qanect.com
Doha Festival City is Qatar’s one and only choice for fashion, dining, and entertainment. Bringing several firsts to Doha, this incomparable mall – is one of the largest such developments in the Middle East, offering almost a quarter of a million sqm of leasable space, providing something for everyone, and creating exceptional and memorable experiences with every visit.
Doha Festival City is home to famous brand names in retail, many of which have made their Qatar debut, including Harvey Nichols, Charlotte Tilbury, Kiehl’s, Dior Beauty Boutique, and ACE. It also houses the country’s only IKEA, which has been open since 2013. There are over 100 places to dine and relax including restaurants, cafés, and casual dining outlets, from brands that are unique to Qatar including Jamie’s Italian, and Aimee’s Cafe.
Doha Festival City is also home to the Edge Fitness, a state-of-the-art fitness center, boasting a large area of training space with the latest top of the line equipment from Technogym, separate male, and female parts, as well as circuit training areas.
Doha Festival City has the country’s biggest world-class entertainment offering including a unique mix of indoor and outdoor attractions–from Qatar’s first VOX 4D cinema complex with 18 digital screens Theatre by Rhodes, to green spaces for outdoor exercise and Outdoor Leisure Trail cycling and three unique entertainment parks, including Angry Birds World, Snow Dunes and Virtuocity.
The world’s first Angry Birds WorldTM, introduced and developed by the leading location-based entertainment company Trimoo in partnership with Rovio Entertainment, opened in Doha Festival City in May 2018. The Park is an unparalleled family entertainment destination, inspired by the global gaming sensation and the blockbuster movie.
VIRTUOCiTY™ is the region’s first dedicated gaming hub that merges the virtual world with the real world. Opened in December 2018, this entertainment park is equipped with full motion racing simulators, escape rooms and an astonishing multipurpose eSports arena. The venue offers an immersive digital experience for teens and adults.
Snow Dunes ™ is the first indoor snow park in Qatar, featuring a castle inspired by authentic Qatari architecture. It is based on an old folk tale about a wave of cold coming in the spring and covering the ground with a white mantle. The Park uses state-of-the-art technology to produce snow-white ice at temperatures of -4 degrees Celsius.
As a ‘Smart Mall’, Doha Festival City offers innovative digital options including free Wi-Fi and digital wayfinding to enhance consumer experience, and is easily accessible, offering 8,000 smart parking spaces and VIP valet services.
Doha Festival City’s new parking can accommodate additional 165 cars, providing easy access to the Luxury Area and the Edge Fitness, and a direct exit to Al Shamal Road, helping to avoid congestion during peak hours.
Doha Festival City’s exclusive Fashion TV ‘FFTV', broadcasted on the mall’s website and YouTube channel, brings Doha’s fashion personalities to showcase the mall’s host of retailers and unique fashion offering.
Festival Magazine, the Mall’s very own online lifestyle magazine, brings the readers to the front row of the mall’s latest happenings, uncovering the last fashion trends and offering previews of collections and exclusive offers available at the mall.
Doha Festival City applies stringent safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning and sanitization operations during mall’s trading hours, 127 hand sanitizing stations installed at all commonly touched areas.
Doha Festival City won the 2020 Travelers’ Choice Award by Tripadvisor, based on a full year of Tripadvisor reviews, placing the Mall in the top 10% of the hospitality sector in the world.
For more information visit http://www.dohafestivalcity.com