Silver Lake Motors - a subsidiary of Al Mana Holding, recently announced that EXEED has turned heads at the 2025 Shanghai Auto Show with the debut of its high-performance ES electric sedan, which claimed a major world record in a live demonstration. Alongside this milestone, the brand also introduced two new energy models—the ET REEV and RX PHEV—as part of its push toward next-generation electrification under the theme “Shift To Tomorrow.”
Reflecting on the Shanghai announcement, Ms. Ping Ding, Operations Manager, Silver Lake Motors said: “This record-breaking achievement is not only a testament to EXEED’s engineering excellence, but also a clear signal of the brand’s direction—bold, electrified, and driver-focused. Qatar’s forward-thinking vision for sustainable mobility makes it the ideal market to showcase this new era of high-performance EVs. We are proud to bring EXEED’s global innovation to our customers with the upcoming launch of EXLANTIX and our flagship showroom.”
Record-Breaking Feat: Dual-Motor Power Secures historic achievement
The mass-produced ES BEV set the inaugural Guinness World Record for "Most moving vehicles weaved through in 30 seconds" at the Pan-Asia International Test Track. The challenge required navigating through at least 13 vehicles traveling at 70 km/h with only 30 meters between them. In under 30 seconds (29.893), the ES accelerated to 140 km/h, weaving through 16 vehicles.
Key to the achievement was its 353kW dual-motor system, enabling a 0-100 km/h sprint in 3.7 seconds and sustained 8,000 N·m wheel torque. Real-time torque distribution and an active aerodynamic rear spoiler ensured stability during 16 high-speed lane changes.
Modified ES Debut: High Performance Redefines Luxury Standards
Alongside the record announcement, EXEED unveiled a track-inspired modified ES. Retaining the production model’s 3.7-second acceleration, the version adds carbon fiber components (hood, grille, rear wing) for weight reduction and downforce optimization. A two-stage adjustable rear wing generates 110 kg of downforce at 210 km/h.
Visually, the car features a "Pulse Green" metallic fluorescent paint that shifts from radiant gold under light to deep green in shadows. Racing-inspired aerodynamic kits and aggressive styling reinforce its performance focus.
Global Ambitions: EXEED Rebrands to Elevate Brand Value
At the auto show, EXEED unveiled its new theme "Born to Drive." and also its own designed robot Aimoga. Ms. Lilian, Global Deputy CEO of EXEED, stated that the brand has organized track events worldwide to showcase the driving pleasure and brand value of its latest models. EXEED plans to revamp its brand identity through a new generation of high-performance models, including the ES, ET, and RX PHEV, aiming to deliver a reimagined luxury value experience for high-income consumers.
According to EXEED, Qatar has been selected as the next destination for its global track-test drive series. The brand also confirmed the upcoming launch of EXLANTIX in Qatar.
Customers can explore the EXEED lineup by visiting the flagship showroom in West Walk, a symbol of sophistication and elegance. For more information or to arrange your test drive, stop by the EXEED showroom or call 800 1115.