- Dyson’s Session Stylist Reena Buhasan, moderated the masterclass, showcasing Dyson’s latest products
- The event highlighted the strong partnership between Fifty One East and Dyson, reinforcing their significant presence in the beauty and hairstyling industry
Fifty One East, Qatar’s favourite department store, and Dyson, the leading brand in beauty and home appliances, proudly hosted an exclusive masterclass for women, introducing Dyson’s latest hairstyling innovations, their unique features, and expert tips for optimal use.
Attended by VIP customers, influencers, and media partners, the masterclass underscored Fifty One East’s commitment to offering world-renowned brands and cutting-edge products. The event also reinforced the strong partnership between Fifty One East and Dyson, solidifying their influential role in the beauty and hairstyling industry. This collaboration further cements Fifty One East’s position as the premier destination for premium beauty solutions.
The session was expertly led by Dyson’s Session Stylist, Reena Buhasan, recognized as one of the world’s top five celebrity hairstylists in 2021. With her extensive global experience, Reena guided the audience through Dyson’s latest flagship products, demonstrating their advanced features and innovative capabilities.
"I am delighted to have been part of this incredible masterclass, sharing Dyson’s groundbreaking hairstyling innovations with such an engaged and knowledgeable audience here in Qatar," said Reena. "The enthusiasm and curiosity shown by everyone truly made this session a rewarding experience, allowing us to explore the full potential of these remarkable tools together."
Reena introduced attendees to two groundbreaking hairstyling devices:
- Dyson Airwrap i.d.™ Multi-Styler and Dryer – Dyson’s first connected hairstyling device, enabled with Bluetooth® wireless technology for optimized styling. The Airwrap i.d.™ now features 19 attachments for improved versatility to suit different hair needs and wants, including the new Conical Airwrap™ barrel, designed to style closer to the root, for more defined curls, and the new Fast dryer, engineered for fast drying to take hair from wet to damp in preparation for styling.
- Dyson Airwrap™ Multi-Styler and Dryer in limited-edition Strawberry Bronze/Blush Pink colourway – Re-engineered for faster and easier styling without extreme heat, this device offers multiple attachments to curl, shape, smooth, and hide flyaways, catering to a variety of styling preferences.
The audience praised the masterclass for its valuable insights and professional demonstrations, further reinforcing Dyson’s reputation as a leader in safe, innovative, and effective hairstyling solutions.
All Dyson products, including the Dyson Airwrap™ Multi-Styler and Dryer in Strawberry Bronze/Blush Pink limited-edition colourway and the Dyson Airwrap i.d.™ Multi-Styler and Dryer, are available at Fifty One East in Lagoona Mall, and at Fnac locations in Lagoona Mall, Doha Festival City, and Place Vendôme, as well as Modern Home at Al Maha Center on Salwa Road.