• Marking the Second Year of a 3-Year Sponsorship Agreement

Fifty One East, Qatar’s favourite department store, is excited to announce its continued sponsorship of two prestigious international tennis tournaments, the Qatar TotalEnergies Open and the Qatar ExxonMobil Open, alongside Fnac Qatar. This marks the second year of a three-year partnership that is set to elevate the tournaments with style, culture, and an unmatched experience for all attendees.

Running from February 9 to 15 for the ladies and February 17 to 22 for the gentlemen, the Qatar TotalEnergies Open and Qatar ExxonMobil Open are renowned as major events on the global tennis calendar. The tournaments attract world-class male and female players and are critical fixtures in the International Tennis Federation’s world championships.

This sponsorship underscores Fifty One East and Fnac Qatar’s ongoing commitment to supporting Qatar’s sports scene and international sporting excellence. Building on their successful collaboration across the years, the two partners are poised to further enhance the experience for fans and players alike.

Fifty One East’s Chairman and Managing Director, Mr. Bader Al-Darwish, shared: "We are proud to extend our support for these world-class tournaments as part of our ongoing sponsorship. This collaboration aligns perfectly with our mission to bring style, culture, and excitement to the forefront of Qatar’s sports landscape."

He further praised the hard work and dedication of the Qatar Tennis Federation (QTF) and its executive board, acknowledging their relentless efforts in enhancing the tournaments year after year. "Their exceptional commitment has elevated these competitions to global prominence, ensuring an unparalleled experience for players and fans alike. We look forward to another fruitful year of collaboration, reinforcing our shared passion for sports and excellence in Qatar."

As a part of this year’s sponsorship, Fnac Qatar will be showcasing Eastpak’s latest collection in a unique experience at the tournament grounds. Visitors will have the chance to see the full range of bags and, for the first time, witness a live graffiti art session by a guest artist, who will create custom designs based on customer requests.

Additionally, Toysaloona will present an exciting selection of the latest toys at the men’s tournament, while Decode will showcase the freshest fashion, creating a one-of-a-kind atmosphere within Fifty One East’s tent.

The Coin Toss for the sponsors will take place on center court, where Fifty One East and Fnac Qatar will join the players and chair umpire to flip the e-Coin before each match begins, adding an interactive element to the proceedings.

The Qatar TotalEnergies Open 2025 and the Qatar ExxonMobil Open 2025 will be held at the Khalifa International Tennis and Squash Complex, promising an exhilarating week of high-level tennis competition. The tournaments will feature top-tier international athletes, ensuring unmatched excitement for fans.

Fifty One East remains committed to supporting community engagement and the celebration of local talent, reflecting the values of both the Qatar Tennis Federation and these esteemed international events. With its luxurious offerings and world-class retail experience, Fifty One East continues to be a symbol of excellence in Qatar. Similarly, Fnac Qatar, the leading cultural and entertainment retailer, brings its passion for music, literature, and technology to the tournaments, offering visitors an engaging and dynamic experience that complements the excitement of the matches.