Continuing its strong legacy of supporting one of Qatar’s premier sporting events, Fifty One East, Qatar's favorite department store, proudly announces its continued role as the “Official Retailer” of the Commercial Bank Qatar Masters for the 28th consecutive edition.

The 2025 edition of the Commercial Bank Qatar Masters will take place from March 6 to March 9, 2025, at the Doha Golf Club. Part of the prestigious DP World Tour, the tournament brings together some of the world’s top golfers to compete on the Doha Golf Club’s challenging desert-style championship course, one of the longest par-72 courses on the tour.

Reflecting on this momentous occasion, Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, stated, “As we celebrate the 28th edition of the Commercial Bank Qatar Masters, Fifty One East remains deeply honored to be part of this extraordinary journey that places Qatar at the heart of the global golfing stage. Our enduring commitment to this prestigious tournament since its first edition in 1998 mirrors our dedication to excellence, fostering a sense of community, and elevating Qatar’s reputation as a world-class destination for sports and culture."

He added, "We extend our heartfelt congratulations to the Qatar Golf Association and the Commercial Bank for their unwavering efforts and vision in making this event a resounding success year after year. Together, we continue to shape a legacy that inspires athletes, unites communities, and showcases the best of what Qatar has to offer."

Fifty One East’s long-standing support of the Commercial Bank Qatar Masters is an essential part of the company’s strategy to align with major sporting events in Qatar, contributing to its success and helping position the nation as a regional leader in sports excellence.

With a prize fund of $2.5 million, 3,500 Race to Dubai points, and 1,000 Ryder Cup points up for grabs, the Commercial Bank Qatar Masters at Doha Golf Club is one of the highlights of the region’s sporting calendar. It is also part of the International Swing – the second of five Global Swings in the DP World Tour’s 2025 season.

As part of this prestigious event, players will compete for the iconic Mother of Pearl Trophy, proudly presented by Fifty One East, a symbol of excellence within the European Tour.

The partnership between Fifty One East and the Qatar Masters is further strengthened by other esteemed sponsors, including Rolex, the tournament's “Official Timekeeper,” and FNAC Qatar, the “Official Technology Partner”.

Fnac Qatar will offer special deals during the tournament, bringing an extra layer of excitement for attendees. Meanwhile, Toysaloona, Fifty One East’s toy store, will offer a fun-filled space in the Public Village, featuring engaging activities for children, including a coloring station, a Lego table, and a Carrera Slot Car Racing and RC table.

Fifty One East takes immense pride in its continued association with this prestigious sporting and social event in Qatar, reaffirming its commitment to initiatives that promote community engagement and showcase local talent. The enduring synergy between this world-class tournament and Fifty One East is a testament to a perfect partnership.

As a pioneer in Qatar’s retail landscape for more than 75 years, Fifty One East remains the flagship retail brand of Darwish Holding. Offering an exclusive selection of global and regional brands, Fifty One East epitomizes luxury, personalized service, and refined taste, setting the standard for exceptional shopping experiences.