Jun 28, 2022 by BCW Global
Doha, Qatar - June 26, 2022: Fifty One East, Qatar’s favorite department store, in collaboration with L’Oréal Académie Qatar, organized a special L’Oréal Professionnel Paris Masterclass on June 21, 2022, led by Nicolas Hallak and in the presence of Pascal Amseyan, Regional Education Manager, and Elie Saide, National Education Manager, at Mondrian Doha.
The masterclass was attended by more than 250 hair experts from top salons in Qatar and aimed to introduce the French Balayage Shadow, a new twist of French Balayage by L’Oréal Professionnel Paris.
The French Balayage Shadow embraces a professional two-step technique enabling ladies to achieve more dramatic contrast between hair roots and lengths. The first step is a perfectly blended lightening technique based on Blond Studio 9, lifting to 9 levels, with a fast take-off and enriched with an oil-based technology that improves hair cosmetics. The second step is the nourishing gloss with Dia light to neutralize undertones after lightening and restore the beauty of bleached hair, making it 30% more nourished.
Attendees of the masterclass expressed their happiness for being able to participate in this immersive and rich experience with Nicolas Hallak, a well-known hairdresser with more than 20 years of experience who is dubbed the “King of Balayage” and was chosen by L’Oréal Professionnel Paris to be their regional ambassador.
This is one of many educational initiatives that reflect Fifty One East's commitment to supporting the community by inviting some of the best international experts who can help local talents master L'Oréal's exceptional techniques and discover the latest trends in the world of hair care.
This masterclass is also a testament to the long-standing relationship between Fifty One East and L’Oréal which extends to more than 65 years and is built on common values and shared objectives, emphasizing the position of Fifty One East as the home of the biggest international beauty brands, and L’Oréal Professionnel Paris as the leader in innovation and new techniques of hair coloration.
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