Light Off-Road SUV Trend Sweeps Across Qatar and the Middle East
Silver Lake Motors, a subsidiary of Al Mana Holding, has recently announced the official launch , in Riyadh, of brand-new light off-road SUV, JAECOO J5, across four key Middle Eastern markets: Qatar, Saudi Arabia, Kuwait, and the UAE. As a significant step in JAECOO's global expansion, this milestone event not only underscores the brand's strong commitment to the Middle Eastern market but also signals the start of a new trend wave in the light off-road SUV segment.
Ms. Ping Ding, Operations Manager of Silver Lake Motors, commented, “Qatar’s unique mix of urban sophistication and adventurous spirit makes it the perfect market for the JAECOO J5. We see strong demand here for vehicles that offer both everyday comfort and off-road capabilities, and JAECOO delivers a lifestyle-driven approach.”
Celebrity Power with Family Momentum: Redefining the New Light Off-road Lifestyle
At the launch event, held in Saudi Arabia, renowned Middle Eastern singer and theater director Bader Faisal Alshuaibi made a stunning appearance as the regional ambassador for JAECOO J5, instantly igniting excitement across the venue. Sharing the spotlight was a regionally customized edition of JAECOO J5, specially tailored for the local market. Building on the high-quality standards of the original factory, personalized customizations have been integrated to better meet the diverse local driving needs, fully showcasing the exceptional adaptability of JAECOO J5 and the brand's deep understanding of user preferences for individuality.
The full JAECOO family took center stage at the launch event — from JAECOO J5 to JAECOO J8, multiple models were unveiled together, highlighting the brand's comprehensive strength. Whether for daily urban commuting or desert expeditions, every JAECOO vehicle demonstrated outstanding adaptability and robust off-road capability. This collective showcase not only reflects JAECOO's deep expertise in technological innovation and scenario-based design but also underscores its commitment and capability to meet diverse user needs across global markets.
A dedicated exhibition area for the SHS (Super Hybrid System) was set up at the venue, offering a comprehensive showcase of this cutting-edge system's unique appeal. The system is composed of three core components: the 5th-generation 1.5TDGI hybrid-dedicated engine, a stepless super hybrid DHT ( dedicated Hybrid Transmission) system tailored for hybrid performance, and a high-performance hybrid-dedicated battery. Working in synergy, these components deliver exceptional driving performance and outstanding energy efficiency. From the global stage to the Middle East, SHS super hybrid system is rapidly rolling out, providing users with travel solutions that are efficient, eco-friendly, and exhilarating to drive.
JAECOO J5: Redefining the All-Round Light Off-Roader
JAECOO J5 is more than just a light off-road SUV — it embodies a new lifestyle that seamlessly blends urban commuting with outdoor exploration. Tailored for new elites, JAECOO J5 strikes a perfect balance between the two. Equipped with an independent suspension system, 540° panoramic image, and a 600mm wading depth, it also supports 6 ARDIS (All-Road Drive Intelligent System) driving modes, significantly enhancing its off-road capabilities and multi-scenario adaptability.
Built around the Human·Vehicle·Life philosophy, JAECOO J5 pioneers three dedicated lifestyle scenarios — music, camping, and pet-friendly travel —empowered by intelligent technology to deliver a diverse mobility experience. The Karaoke Mode integrates a noise-canceling microphone with in-car subwoofers to create an immersive musical environment. A 75kg load-bearing roof platform, paired with detachable magnetic lights and other camping gear, makes outdoor adventures more convenient. Notably, with its outstanding product strengths, JAECOO J5 has passed rigorous testing and earned the TÜV SÜD certification for pet-friendly cabin, delivering the best-in-class travel experience for both owners and their furry companions.
The debut of JAECOO J5 in the Middle East marks more than just the launch of a new vehicle — it represents a multidimensional fusion of brand, culture, and technology. Looking ahead, OMODA&JAECOO will continue to deepen its presence in the Middle East market. Guided by its user-centric philosophy, the brand will accompany more consumers in embracing their own light off-road lifestyle through continuously evolving products and experiences.
OMODA&JAECOO embraces the brand vision of co-creating a beautiful life with young people. OMODA is dedicated to building the world's leading crossover brand, while JAECOO targets to become the global elegant off-road brand, creating differentiated competitiveness through a dual-brand strategy. Driven by this positioning and development approach, OMODA&JAECOO demonstrated strong growth momentum in the European market in 2025, becoming the fastest-growing automotive brand in the region. In the NEV segment, leveraging the world's leading super hybrid system technology, the brand delivers high-efficiency NEV solutions to global users, while steadily progressing toward its goal of becoming the leading global brand in the super hybrid market. Notably, despite continuous breakthroughs in its core automotive business, OMODA&JAECOO has extended its innovation into the intelligent technology field. The AiMOGA Robot, co-developed with the AiMOGA team, has become a representative practice in the intelligent transformation of the automotive industry, further extending the boundaries of the brand's value. In July, the parent company of OMODA&JAECOO ranked 233rd in the 2025 Fortune Global 500, with cumulative exports exceeding 5 million units, achieving a Dual 500 milestone — a breakthrough in its globalization strategy.
Customers are encouraged to visit the OMODA & JAECOO showroom at Barwa Avenue, and soon at the city of Lusail.
For more information or to book your test drive, please call 8001115.