LA PRAIRIE offers its most personalized experience with its new flagship counter at Fifty One East

Mar 11, 2022 by BCW Global

Doha, Qatar, March 08, 2022: Fifty One East, Qatar's favourite department store, and LA PRAIRIE, the leading Swiss luxury skincare brand, celebrated the opening of the brand’s new reimagined flagship counter, at Lagoona Mall, on March 02, 2022.

LA PRAIRIE’s new counter, inspired by modern Swiss architecture, is set to help meet the expectations of the brand’s high-end clientele in Qatar. To revel in the full LA PRAIRIE experience, well-trained beauty experts help clients in selecting from the wide range of premium skincare products in a dedicated consultation space. Clients can also spoil themselves with bespoke rituals that the brand offers in its treatment room such as the 30-minute “Art of Perfection” skincare ceremony that immerses them in a world of utter beauty, or the 60-minute “Art of Beauty” skincare treatment, where they are invited to emerge rejuvenated from a place where time stands still.

The new counter reflects upon the firm and long-term relationship between Fifty One East and LA PRAIRIE and reaffirms the former’s position as a leader of beauty outlets in the local market.

“We are delighted to open our very first and only flagship counter in Qatar at Fifty One East, to meet the demand of our loyal clients. The new counter perfectly represents our quest for timeless beauty same as our products do.

It also allows us to provide a tailored sublime experience beyond retail.” said Katharina Walther, the General Manager TR Europe/ME/Americas & DM ME at LA PRAIRIE.

“I invite all of our discerning clients to visit the new counter and discover LA PRAIRIE’s creations that perpetuate a singular vision of beauty and shape a new dimension of time that is theirs to hold,” she added.

LA PRAIRIE is currently present in 90 countries around the world. Since its foundation in 1978, LA PRAIRIE’s name evokes innovation, performance, high-touch service, and Swissness. LA PRAIRIE endeavors to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.


LA PRAIRIE’s new counter offers a selection of the brand’s most recent collections, as well as iconic products, that serve as an ideal solution and formula for different skin types and concerns. This includes the SKIN CAVIAR Collection, WHITE CAVIAR Collection and the PURE GOLD Collection, which promise to enhance the skin’s shine. The PLATINUM RARE Collection is designed to strengthen and improve the skin, ensure moisture balance, and enhance cellular longevity.