Blue Lake Motors, a subsidiary of Al Mana Holding, has officially opened the first ZEEKR showroom in Qatar, marking a significant moment in the country’s automotive scene. ZEEKR Space, located in the heart of Msheireb Downtown, Doha, introduces a fresh approach to premium electric mobility in the region.
The evening kicked off with a glamorous and elegant carpet reception, where VIP guests were greeted with welcome drinks and delicious Mandarin Oriental hors d'oeuvres. The events highlight was the stunning showroom and a sequence of speeches given by brand officials, with a DJ setting the soundtrack for the memorable event.
Inside the futuristic ZEEKR Space in Msheireb Downtown, the event visitors explored the brand’s four core pillars, each reflecting ZEEKR’s commitment to transforming the world of electric luxury. ZEEKR’s four pillars—luxury, performance, safety, and sustainability—align perfectly with Qatar’s ambitious electric vehicle (EV) and sustainability strategy. ZEEKR’s commitment to luxury and performance appeals to Qatar’s discerning market while supporting the country’s goal of increasing electric vehicle sales by 2030. Additionally, ZEEKR’s focus on safety complements Qatar’s Transportation Master Plan for 2050, prioritizing enhancing road safety. Furthermore, ZEEKR’s sustainability pillar directly supports Qatar’s objective of reducing greenhouse gas emissions by 25% by 2030, with the transportation sector playing a crucial role in this effort.
The showroom blends cutting-edge technology with a premium customer experience, offering interactive displays, virtual reality experiences, and one-on-one consultations that give a sneak peek into the future of car buying.
The grand opening of the ZEEKR showroom establishes Blue Lake Motors as the key player in bringing this sophisticated brand to Qatar, paving the way for a new wave of luxury electric vehicles in the region. As the evening ended, guests left with unforgettable memories and a glimpse of the exciting future of mobility on Qatar’s roads.
The attendees during the launch had an opportunity to experience the two iconic vehicles at the ZEEKR Space: the ZEEKR 001 and ZEEKR X. The ZEEKR 001 offers an impressive range of up to 620 kilometres on a single charge and accelerates from 0 to 100 km/hr in just 3.8 seconds. The ZEEKR X provides a driving range of up to 440 kilometres and features advanced technologies like an Integrated Power Brake system and four-wheel independent suspension.
Both models come with a 5-year/120,000 km car warranty and an 8-year/160,000 km battery warranty, demonstrating ZEEKR’s commitment to customer satisfaction. The vehicles have cutting-edge features, including over-the-air system updates, internet connectivity, and Advanced Driver Assistance Systems (ADAS).
"Tonight is an exciting moment for us as we unveil our new ‘ZEEKR Space showroom’ in the heart of Msheireb Downtown to introduce the latest technology electric vehicles to Qatar," said Christopher Preston, Executive Director of Blue Lake Motors.
He added, "We are proud to introduce Zeekr cars that seamlessly blend sustainability, performance and luxury, leading the way to a more connected and sustainable future of mobility.
Our flagship showroom is a crown jewel for the region, showcasing the four core pillars of ZEEKR and is a perfect location to experience our unique Zeekr experience in Qatar."
Cannon Wang, MENA Regional Director of ZEEKR Technology, said, "We’re thrilled to open our first dedicated ZEEKR showroom in Doha with the support of Blue Lake Motors. This is a big step as we bring our premium electric vehicles to a market that truly values luxury and innovation. ZEEKR Space is a space where technology and artistry come together, allowing customers to experience the future of driving."