Oct 06, 2021 by McLaren Automotive
McLaren presence in the Middle East and Africa strengthened with the appointment of all-new McLaren Doha
Latest retail location represented by Exclusive Motors, a sister company to Al Emadi Enterprises, known as a national pioneer in residential and commercial luxury real estate
New state-of-the-art showroom facilities based at the iconic Al Hazm Mall scheduled for opening in Q4 2021
Contemporary service facilities under construction and confirmed to operate from Barwa Commercial Avenue
McLaren Automotive, the British creator of luxury, high-performance supercars, has announced the appointment of Exclusive Motors as the brand’s new retail partner in Doha, Qatar.
The new McLaren Doha will operate from state-of-the-art showroom facilities conveniently located at Al Hazm Mall, known as one of the most discerning and luxurious shopping destinations in the region. The boutique showroom is due to open doors for business in Q4 2021 and will offer a complete portfolio of McLaren supercars including Ultimate Series, as well as full range of branded merchandise and accessories. The new facility will be fully compliant with the brand’s latest visual identity standards and use its proprietary technologies, such as the MARC (McLaren Automotive Real-Time Configurator), to offer the most immersive and opulent retail experience.
Complementing the new showroom, will be a contemporary service facility situated in Commercial Avenue and featuring over 750 sqm of floor space across the ground floor and mezzanine. The centre will be conveniently located and managed by an expert team of McLaren-trained engineers focused on providing the highest standards of professional service to both new and existing customers based in Qatar.
“I am delighted to confirm Exclusive Motors as our new retail partner in Qatar and look forward to working together to further develop our brand in this key market. McLaren is synonymous with both breath-taking products, as well as unparalleled ownership experience, and I am confident that this exciting partnership will allow us to nurture the strong community of owners in Qatar and ensure that our brand continues to exceed expectations at every touch-point.”
Mohamed Fawzi, Market Director, Middle East & Africa, McLaren Automotive
“We are truly honoured to have been appointed as the official retail partner of McLaren Automotive in Qatar and look forward to welcoming first customers at our new, world-class facilities by the end of the year.”
Jassim M. Alemadi, Vice Chairman, Al Emadi Enterprises
The new McLaren Doha retailer brings the total number of retail locations in the Middle East and Africa to eight. Globally, McLaren Automotive operates across 40 markets and plans to open its 100th retail location in China later this year, in line with its ambitious Horizon2030 business plan
The continued retail expansion corresponds with the launch of the McLaren Artura; the brand’s first High-Performance Hybrid supercar. All-new from the ground-up, the McLaren Artura sits on a new vehicle architecture and marks the start of the new era of performance for the iconic British brand.
For more information on the award-winning range of McLaren supercars or sales queries, please visit doha.mclaren.com or contact Tony Abi Nader, General Manager, McLaren Doha at firstname.lastname@example.org.
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