Nasser Bin Khaled and Sons Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, has successfully concluded its participation in the Formula 1 Qatar Airways Qatar Grand Prix 2024. Held at the Lusail International Circuit from 29 November to 1 December, the event drew top-tier F1 racers competing for the championship title.

Organized by the Qatar Motor and Motorcycle Federation, the Formula 1 Qatar Airways Qatar Grand Prix 2024 marked the 23rd round of the world’s most prestigious car racing championship. The event brought together more than 155,000 fans and spectators from around the world, as well as representatives of local and international media.

The branded stand welcomed several media personnels and influencers, and a significant number of visitors who were eager to learn about the unique experiences on offer. The stand was a key draw during the exhibition, providing guests with an unparalleled opportunity to interact with the most recent Mercedes-Benz technology. They had the chance to explore a selection of AMG accessories and IWC watches while enjoying the lounge’s premium beverage services.

Nasser Bin Khaled and Sons Automobiles’ involvement in the Grand Prix underscores the company’s commitment to supporting international events in Qatar, aligning with the nation’s vision of global prominence. As part of its strategy, the company seeks to engage in niche sporting events, offering F1 fans an unparalleled experience that complements the excitement of motorsport.

At the event, Nasser Bin Khaled and Sons Automobiles captivated attendees with its dynamic activations and an impressive AMG stand in the Fan Zone. Positioned near the main Grandstand spectators' entrance, the stand showcased iconic AMG models, including the luxurious Mercedes-AMG SL 55 and the exceptional Mercedes-AMG GT 4-Door Coupé F1 Edition. The stand's personnel also helped to provide extensive explanations of the distinctive features of the featured cars.

Additionally, the stand featured two main activations that drew enthusiastic crowds. The "Mind Racing" activation challenged participants’ focus and attention. Using EEG headgear, players could move cars along a racing track solely by concentrating.

Another popular highlight was the ARTI Sketcher, an innovative fusion of art and technology. This robohand device created personalized line sketches of attendees’ faces on branded paper, offering a unique and artistic keepsake.

To further elevate the visitor experience, NBK Automobiles' experts and mentors were present to answer questions and provide insights about the Mercedes-Benz brand. Guests also had the opportunity to express interest in visiting the Nasser Bin Khaled showroom on Salwa Road to book test drives of Mercedes-Benz or Mercedes-AMG models, enabling them to experience the cutting-edge performance of the brand firsthand.

Nasser Bin Khaled and Sons Automobiles has solidified its success through enduring customer relationships and a diverse range of high-quality products. As a prominent brand name, Nasser Bin Khaled Automobiles is synonymous with a rich history of premium service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is the exclusive distributor in Qatar for three esteemed and iconic brands: Mercedes-Maybach, Mercedes-Benz, and Mercedes-AMG.