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Nasser Bin Khaled Automobiles Launches the Dynamic Mercedes-Benz and Mercedes-AMG Virtual Showrooms in Qatar

Jun 13, 2020 by bcw-global

360-degree technology simulates the actual showroom on Salwa Road


In line with the evolving patterns of consumer shopping and to meet the changing customer demands, Nasser Bin Khaled Automobiles (NBKA), the authorized general distributor of Mercedes-Benz in Qatar, launched its new cutting-edge virtual showroom  allowing customers to explore Mercedes-Benz and Mercedes-AMG vehicles from the comfort of their homes.

Delivering an experience identical to the actual showroom on Salwa Road, the virtual showroom operates on 360-degree technology that applies for both Mercedes-Benz and Mercedes-AMG adjacent showrooms, and can be accessed on the Mercedes-Benz website: www.mercedes-benz-mena.com.

Through the new platform, customers can now explore the showroom to view the cars in an experience that exactly simulates the real one. The showroom highlights a wide range of vehicle specs, where customers can view the details of the interior or exterior by clicking on the icon associated with it.  The platform offers users a live chat with Mercedes-Benz team to get answers in real-time. Customers can also take an online appointment, book a test drive, and avail 24H Roadside Contacts.

With its welcome voice over in both Arabic and English languages, the journey to the fascinating world of Mercedes-Benz captures the latest innovations of the brand and brings them to customers in a new innovative way.

Speaking about the new Mercedes-Benz virtual showroom, H.E. Sheikh Faleh Bin Nawaf Al Thani, Operations Director of automotive sector at NBK Group said: “We are strengthening our commitment in line with our customer-centric approach by bringing the showroom experience to customers’ location through a Virtual Showroom with a digitally enabled journey. It allows our customers to experience our products with complete confidence, convenience, and with zero physical contact. Nasser Bin Khaled Automobiles continues to invest in technology to offer the latest innovative solutions that best meet the needs of our customers. It is part of our ongoing strategy to respond to our community and maintain their safety”.

Mr. Ihab El Feky, Chief Operations Officer – Auto, at NBK Group said: “The new Mercedes-Benz virtual showroom will create a practical solution for customers to experience an alternative visit to the showroom. This technology will transform the way we service our customers and allow us to meet the needs of our busy clientele 24h/7.  Customers will  feel the essence of our brand and enjoy several facilities on one single platform.”

Through the virtual showroom, customers can explore a range of Mercedes-Benz and Mercedes-AMG vehicles: the sporty sedans, High-end luxury cars, GT cars, and the powerful and capturing SUVs.  The website is enhanced to accommodate test drive requests, even to customer’s homes. The customer service call center at Nasser Bin Khaled Automobiles is available to answer inquiries and provide more information.


Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.