Nov 11, 2020 by bcw-global
Available now at Mercedes-Benz Showroom at Salwa Road
Reveal of the new GLA all-new GLB for the first time
Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, launched the all-new E-class and revealed the brand new GLA along with all-new seven-seater GLB in a special event held at Nasser Bin Khaled showroom on Slawa Road.
The launch event was attended by HE Sheikh Faleh Bin Nawaf Al Thani, Mangaing Director- Auto, Nasser Bin Khaled group, Ihab El-Feky, Director, Nasser Bin Khaled Automobiles, NBK Automobiles executive management, selective local media, and influencers. It comes under NBK Automobiles strategic plans to showcase its steady growth in the market.
HE Sheikh Faleh Bin Nawaf Al Thani, Mangaing Director- Auto, Nasser Bin Khaled group, said: "NBK Automobiles is proud to launch the all-new Mercedes-Benz fascinating cars as part of our strategic plans. We will continue to bring Qatar the best and latest innovation from the reputable international brand. Qatar is one of the main target markets for Mercedes-Benz, and the position of the brand indicates the close relations we have."
Mr. Ihab El-Feky, Director, Nasser Bin Khaled Auto commented: "The E-Class was always at the heart of Mercedes-Benz family, and today it is the most intelligent and sporty car in its category. We are pleased with the debut of a new joiner, the new seven-seater GLB that will redefine its category. NBK Automobiles is delighted to supply Qatar market with outstanding vehicles that meet the demands of all categories, from the small-size SUVs to the iconic sedans and sporty luxury coupe."
The all-new E class shines with its fascinating design and state-of-the-art features. the entry-level model already comes with the sporty Avantgarde Line exterior. As a result, the base model of the E?Class Sedan features a central star at the front for the first time. The new front end with increased chrome content plays a role in the fresh appearance.
The E-Class Sedan features all-LED headlamps as standard. MULTIBEAM LED headlamps including ULTRA RANGE high beam are available as an option. The three new paint colours available as part of the refresh are high-tech silver metallic, graphite grey metallic and mojave silver metallic. The wheel line-up has also been expanded and now includes aero wheels, which also contribute to saving fuel and thus to sustainability. New upholstery colours and materials upgrade the interior.
The new E-Class Sedan is equipped with the latest Mercedes-Benz driving assistance systems providing cooperative support to drivers. This results in an especially high level of active safety: the E-Class Sedan reacts if the driver does not.
The new E-Class Sedan is equipped with the latest generation of the MBUX multimedia system (Mercedes-Benz User Experience). As standard for the region, it includes two large 12.3 inch/31.2 cm screens that are arranged side by side for a widescreen look. The information in the instrument cluster and on the media display is easily legible on the large, high-resolution screens
E Class Coupe:
With its expressive coupé proportions, clear and sensual design and long-distance comfort for four people, the new E-Class Coupé combines the beauty and classic virtues of a grand tourer with state-of-the-art technology. It also offers the intelligence of the E-Class family with full Smartphone Integration, Widescreen Cockpit and the latest driver assistance systems with the option of, among other things, partially automated driving.
Based technically on the Saloon, the sporty and exclusive Coupé marks a next step in the evolution of the Mercedes-Benz design idiom. The interior of the E-Class Coupé embodies the synthesis of sporty emotion and luxurious intelligence. As the key design element, the Widescreen Cockpit emphasizes the width, as does the fascia-spanning trim, which terminates with a dynamic sweep in the door panel. A decidedly sporty touch is provided by the air vents, whose design in silver shadow is inspired by turbine blades. The E-Class Coupé provides long-distance comfort for four persons on four fully-fledged seats with a coupé-specific design.
The new GLA
The character has been significantly reinforced compared with the previous model. The new GLA makes a further step in terms of safety courtesy of its driving assistance systems with cooperative driver support. The GLA is able to react when the driver doesn't.
With powerful and efficient four-cylinder engines, the latest driving assistance systems with cooperative driver support, and the MBUX infotainment system with intuitive operation, the new model has all the strengths of the current generation of compacts from Mercedes-Benz.
In terms of the exterior design, The GLA features powerful overall proportions with short overhangs at the front and rear. The front section flows over the A-pillar into the visually compact greenhouse. Although shorter than its predecessor on the outside, the new GLA offers a more spacious interior. This particularly benefits legroom in the rear and the luggage compartment. The seating position for both the driver and the front passenger is higher and more upright than in the preceding model, and thus more typical of an SUV.
The all-new GLB
The new Mercedes-Benz GLB is a versatile SUV and a spacious family car: on request it is the first Mercedes-Benz in this segment available as a seven-seater. The extensive safety equipment includes retractable head restraints, seat belts with belt tensioners, and a side window airbag which also protects the passengers in the third seat row plus ISOFIX and TOP-Tether anchorages for suitable child seats.
With its captivating the exterior design, the powerful proportions of the GLB underscore the design with its off-road orientation: the surfaces of the forms are emphasized, and reduced lines and precise seams are major features. The upright front section with its striking headlamps is clear evidence of off-road genes, as are the short overhangs at the front and rear. The interior design of GLB makes the car stand alone. The instrument panel consists of a single piece, which has optical cut-outs in the driver and front passenger area. The driver faces a widescreen cockpit, with control and display via MBUX (Mercedes-Benz User Experience.
The GLB 250 4MATIC is equipped with the permanent all-wheel system 4MATIC, with fully-variable torque distribution. This sporty all-wheel drive configuration allows the driver to use the DYNAMIC SELECT switch to influence the characteristics of 4MATIC.
Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar's exclusive distributor of three of the world's most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG
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