Nasser Bin Khaled Heavy Equipment receives prominent awards from Case IH and CE

May 18, 2021 by bcw-global

Nasser Bin Khaled Heavy Equipment W.L.L. continues to accomplish extraordinary results and lead the Qatari market with the supply of high-quality equipment in the agriculture and construction sectors.

As Qatar continues its plans of developing its landscape and agriculture, the demand for agricultural investment has increased significantly. With this growing demand, Nasser Bin Khaled Heavy Equipment overcame the tough competition and preserved its market share in Qatar's agricultural market. For the third time, NBK Heavy Equipment was awarded the 'Case IH Best Market Share Award' for 2020 in Middle Eastern and African region. Over 500 new farms that are under development in Qatar are now equipped with tractors, balers, and harvesters from the Case IH brand.

Moreover, NBK Heavy Equipment was also awarded the 'Case CE 2020 Highest Market Share in AME & Brand Building Activities', in acknowledgment of their efforts to lead the market with their reliable earthmoving equipment to meet the construction demands. This was the second year in a row that the CASE Construction brand earned double-digit market share.

Eyad Rashid, General Manager, NBK Heavy Equipment, said: "Nasser Bin Khaled Heavy Equipment is proud and greatly honored to receive these awards from CASE CE and CASE IH. The year 2020 was marked with great challenges, but with team effort and perseverance from our staff, we managed to achieve our established goal. We will continue to work hard and put our best foot forward for 2021 and continue to ensure Qatar continues to receive the best quality and highly efficient Agricultural and Construction equipment to meet its growing needs."

These awards have enhanced NBK Heavy Equipment's position as the leading dealer of international and reputable brands that support Qatar's National Vision 2030. The company has consistently proven its expertise in supplying reliable products at competitive market prices with a highly active and efficient aftersales backup team.

Murtada Abdelrassoul, Head of Agricultural Equipment at Nasser Bin Khaled Heavy Equipment, said: "The secret to this success is reputation and relationship with the customers. The best practice is to always stay alert in the market and promptly provide customer requirements, build up a good relationship through skillful communication with the customers. Customer satisfaction is the primary driver behind our great sales."

As the COVID-19 pandemic is still affecting the market globally, NBK Heavy Equipment aims to strategically meet the current demands and provide the best machines in the Qatar market by planning and ensuring that a solution is always at hand for our esteemed customers.

The Case IH brand has a reputation of offering the most sought-after machinery when it comes to Qatar's farming needs. Armed with an extensive portfolio of farming equipment, Case IH is recognized as a powerful and highly efficient manufacturer of modern farming equipment.

CASE Construction equipment always provide intuitive solutions that drive productivity and efficiency at every job site. The regional CASE Construction team has always focused on building and strengthening a transparent and long-lasting relationship with our dealership. This has translated to efficient solutions for the various end-users of our machines and an improved customer experience. As a result, clients spend time on what matters most, which is running their business.

Shoukath Mohammed Ali, Product Manager at NBK Heavy Equipment responsible for the CASE Construction brand states, “The main reason for the growth in the CASE Construction brand is extensive market coverage and identifying the right customers to be around and building a strong relationship. A handful of contractors are major buyers in today’s challenging times. Only a select number of machines are in demand and are driving the market. The key is to put the most effort in these models that are required in the market by working skillfully with the equipment manufacturers. We are continuously updating our pricing models and every customer receives a customized proposal to suit their needs. There is nothing more powerful than providing comparable services or products to the market at a competitive price. Consistent relationship building and ensuring that our products are highly efficient are the core reasons for the yearly growth of the CASE Construction brand.”

NBK Heavy Equipment is one of CASE's foremost dealers, with the relationship going back more than 40 years, making NBK Heavy Equipment the oldest Case dealer in the Middle East region.

NBK Heavy Equipment, founded in 1975, has played an integral role in supporting the construction sector by providing the most reliable machines and equipment across its four divisions: Construction, Concrete, Earth-moving, & Compaction Department; Power Generation Department; Agriculture & Landscaping Department; and Material Handling Equipment.

Holding critical partnerships with many leading global manufacturers of heavy equipment and operating a well-staffed field force and service centers, NBK Heavy Equipment actively collaborates with enterprises and builds Qatar's future.