Recently, to the delight of automotive enthusiasts across the region, Nissan revealed the all-new 2023 Nissan Z for the first time in the Middle East. In the presence of VIPs, partners, media, and employees, the much-anticipated seventh generation of the iconic sports car made a roaring entrance at an exclusive event in Dubai, piloted by Nissan’s Brand Ambassador and Nissan Z Product Specialist, Hiroshi Tamura. Serving as a testament to the brand’s passion and dedication towards driving excitement, the Nissan Z has been the first word in Japanese performance since 1969. Steeped in sports car history, since its global introduction over 50 years ago, the Nissan Z has built a reputation for power, performance, and utility at a competitive price. A legendary icon, the all-new Nissan Z is its most thrilling iteration yet, with 400 horsepower and tactile inputs from legendary racing drivers to deliver a truly exhilarating driving experience. Adding to the excitement is a 6-speed close-ratio manual transmission with an EXEDY high-performance clutch and carbon-fiber composite drive shaft, or an all-new 9-speed automatic transmission. Hosted by Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East, the event also served as the world’s first Nissan Z pop-up museum. Audiences were taken on a journey through time as they discovered the Z sports car’s evolution over decades, set against a backdrop of a lively Japanese city street complete with street-style artists and unique decorative embellishments. Speaking at the exclusive event, Thierry Sabbagh, said: “The Nissan Z is an icon, one that is loved by the people of the Middle East and an integral part of our exciting line-up across the region. It is a pleasure to welcome the all-new Nissan Z in the presence of our longstanding partners. Embodying our brand promise of ‘Innovation that Excites’, each generation of this iconic model has seen the brand raise the bar and attract a larger following of enthusiasts, in search of thrilling driving experiences. The Nissan Z serves as a tangible testament towards our dedication to making our cars safer, more connected, and more fun to drive, built on three key pillars of heritage, design, and thrill.” Mr. Nassim Mourani, General Manager – Automotive Group, Saleh Al Hamad Al Mana Co., Qatar, said: “We are thrilled to introduce our customers to the all-new Nissan Z, a 2022 Good Design Award winner, which took home this incredible accolade for its outstanding design and performance. Set to ignite Qatar’s drivers’ passion for sports cars, the Nissan Z looks incredible and feels incredible to drive – offering speed, stability, and safety in one super sleek update. It’s an exciting vehicle that’s joy to drive.” An automotive veteran with decades of experience as part of the global Nissan Z product