During the Holy month of Ramadan, Place Vendôme set to captivate the hearts of the community with its "Share the Joy of Giving" campaign. This inspiring initiative embodies the essence of generosity and compassion, offering a rich tapestry of charitable activities and immersive experiences designed to foster a spirit of giving and togetherness.
At the heart of this campaign is the Kiswat Al Eid Collaboration that has run from March 5 to March 20. In partnership with Education Above All and Qatar Red Crescent, Place Vendôme invited visitors to donate new clothing for children in need in Gaza and Syria. This initiative not only supports a noble cause but also offers families a chance to engage in charitable acts amidst the festive ambiance of Ramadan. By working with retailers such as Matalan, part of BTC group who donated children clothing worth QAR 73,000, the collaboration reinforces the mall’s reputation as a premier destination that consistently sets new benchmarks in luxury retail, hospitality, and entertainment, as well as a role as a community hub for giving.
As part of the campaign, the mall has hosted an array of events including a lively Garangao Night at Trocadéro Theme Park, featuring various kids' activities. The culturally significant event brought families together and enhanced engagement, whilst strengthening the mall's community ties, creating a memorable experience for all attendees.
Celebrating the spirit of the Holy Month of Ramadan in true Qatari tradition, a special Media Ghabga was hosted at the Royal Suite of Le Royal Méridien Place Vendôme Lusail. This vibrant event brought together Qatar’s esteemed media community, offering a heartfelt and joyous celebration in honor of the occasion.
Until April 5, shoppers can also win big by entering the Spend & Win Campaign, where shoppers who spend QAR 300 or more will have the chance to enter a weekly draw to win QAR 100,000! The campaign includes a strong charity angle as winners are encouraged to “Share the Joy of Winning” and donate part of their winnings to Education Above All charity initiatives.
Carole Sabbagha - Mall Manager of Place Vendôme: "This Ramadan, we are honoured to introduce our ‘Share the Joy of Giving’ campaign, a heartfelt initiative that reflects the essence of compassion and unity. At Place Vendôme, we believe in fostering a sense of togetherness, and this campaign allows us to extend warmth and support to those in need. We are deeply moved by the overwhelming generosity of our partners, retailers, and the community, who have joined hands with us to make a real difference. This is more than just a campaign—it’s an opportunity to create cherished moments of kindness and solidarity."
Sanjay Mehta, Group Marketing Director of United Developers: "Ramadan is a time of reflection and giving, and we are excited to launch ‘Share the Joy of Giving’—a campaign that merges philanthropy with engaging experiences. Through interactive activities and community-driven efforts, we aim to inspire our visitors and partners to contribute meaningfully. Place Vendôme is not just a shopping destination; it’s a platform for impactful initiatives, and this campaign reinforces our commitment to driving positive change while celebrating the spirit of togetherness."
As Place Vendôme welcomes the blessed month of Ramadan, the mall reinforces its position as a community-driven destination by integrating giving back into the heart of its initiatives. By encouraging active participation from visitors, partners, and tenants, the overarching campaign ensures a wide-reaching impact that resonates throughout the community. The strategic partnerships and curated events programme align with the mall’s broader goals of fostering engagement, building strong community relations, and reinforcing its reputation as a hub for meaningful experiences. Furthermore, the "Share the Joy of Giving" campaign effectively brings shoppers and celebrators together during the last days of Ramadan and Eid, making Place Vendôme a vibrant and essential part of the festive season.