Mitsubishi Motors Middle East & Africa jointly with Qatar Automobiles Company (QAC), the authorized general distributor of Mitsubishi Motors in Qatar, proudly launched the highly anticipated the all-new Mitsubishi L200, in a special ceremony at Rixos Premium Qetaifan North Island.
The event was attended by Mr. Frank Zauner, General Manager, Qatar Automobiles Company, Junya Takami, President of Mitsubishi Motors Middle East and Africa, Yuichi Tagawa, Sales & Marketing Representative for Qatar at Mitsubishi Motors Corporation and Ahmad Firoozi, Marketing Manager at Qatar Automobiles Company, alongside distinguished guests, and representatives of media.
The milestone event showcases Mitsubishi Motors' unwavering commitment to innovation, excellence, and meeting the evolving needs of the Middle East & Africa and Qatar markets. The all-new Mitsubishi L200 represents a paradigm shift in the pickup truck segment, featuring a host of groundbreaking enhancements designed to elevate the driving experience and set new benchmarks in performance and durability.
The all-new Mitsubishi L200 is available at Qatar Automobiles Company (QAC), the authorized general distributor of Mitsubishi Motors in Qatar, at its showrooms on Salwa Road in Doha and Alkhor.
Frank Zauner, the General Manager of Qatar Automobiles Company, stated: "Qatar Automobiles Company (QAC) continues to supply the Qatari market with the latest Mitsubishi vehicles known for their reliability, dependability, and high performance. The launch of the all-new Mitsubishi L200 marks the beginning of a new era of excellence in the automotive industry, as this light truck sets new standards in superior performance, safety, and environmental sustainability. The introduction of the all-new L200 in Qatar reflects our firm commitment to our community and aims to support the operations of businesses and individuals by offering one of the best vehicles in the light truck category. This is part of our company's expansion and growth strategy to meet local market demands and provide optimal business solutions."
Junya Takami, President of Mitsubishi Motors Middle East and Africa said: “Qatar is a significance of market in our regional strategy, and it is known for its discerning customers who demand high quality, reliability, and advanced technology in their vehicles. Mitsubishi Motors will continue to supply the market with vehicles that meet the highest standards of safety, efficiency, and performance and severe testing.”
Yuichi Tagawa, Sales & Marketing Representative for Qatar at Mitsubishi Motors Corporation said: “At Mitsubishi Motors, our aim is to awaken our customers' spirit of adventure, to provide special experiences that go beyond everyday life, and to offer cars that ensure you return home safely no matter where you go. We strive to deliver a comfortable driving experience in any environment. The All-new L200 is a true embodiment of these goals. It is designed to be a reliable partner, especially at work sites, where its durability, capability, and utility truly shine.”
Unparalleled Capabilities and Durability
Built from the ground up to tackle the most demanding terrains & daily challenges, the all-new Mitsubishi L200 boasts a fully reengineered chassis, Super Select 4WD-II system, and many more performance related features that delivers exceptional multi-usage prowess. With enhanced ground clearance and advanced 7 Drive Mode tailored for sand, gravel, rocky terrain and more, the L200 ensures a smooth and confident ride in any environment.
Advanced Safety and Technology
Safety takes center stage with the all-new Mitsubishi L200, which integrates state-of-the-art safety features such as Forward Collision Mitigation, Lane Departure Warning, Blind-Spot Warning, Multi Around View Monitor, Wireless Apple Car Play, and Android Auto connectivity. These innovations work in harmony to provide unparalleled protection and peace of mind for drivers and passengers alike.
Eco-Friendly Design and Innovation
Mitsubishi Motors' commitment to sustainability shines through in the all-new L200, which supports ecological and economical driving aimed at reducing emissions and minimizing environmental impact. From engine efficiency to eco-conscious materials, the L200 leads the way towards a greener future without compromising on performance or comfort.
Legacy of Excellence
With a rich history dating back to its debut in 1978, the Mitsubishi L200 has been a driving force behind economic growth and commercial success. Now, in its latest iteration, the L200 expands its horizon to cater not only to commercial needs but also to the diverse requirements of families and recreational users, making it the ultimate vehicle of choice for any adventure.
The all-new Mitsubishi L200 epitomizes Mitsubishi Motors' relentless pursuit of excellence, combining unparalleled capabilities, advanced safety features, eco-friendly design, and a legacy of proven durability. As the automotive landscape evolves towards sustainability, innovation, and social responsibility, Mitsubishi Motors remains at the forefront, setting new standards and exceeding expectations with each milestone achievement.
The all-new Mitsubishi L200 and various line up of Mitsubishi vehicles are available at Qatar Automobiles Company (QAC), the authorized general distributor of Mitsubishi Motors in Qatar, at its showrooms on Salwa Road in Doha and Alkhor.