Qatar Islamic Bank (QIB), Qatar’s leading digital bank, celebrated Qatar National Sports Day with a range of wellness and engagement initiatives designed to promote healthy living and strengthen community spirit among employees and customers.

As part of this year’s celebration, QIB organized an outdoor Sports Day gathering for employees, featuring a variety of sports competitions and physical activities for employees and their families. The event created an open and energetic atmosphere that encouraged participants to stay active, connect with colleagues, and enjoy quality time with their families — reflecting the Bank’s continued focus on employee wellbeing and work-life balance.

The day also included dedicated activities for children, ensuring an inclusive, family-friendly experience that allowed younger participants to take part in the celebration through fun and engaging movement-based games. At the end of the competitions, prizes were distributed to participants to recognize their efforts and further encourage employees to adopt a healthy and active lifestyle.

In parallel, QIB extended the celebration to customers through a dedicated Sports Day digital campaign across its social media platforms. The campaign featured healthy lifestyle tips, engaging sports-related stories, and interactive competitions built around sports themes. Customers and followers were invited to participate in these challenges for a chance to win prizes, supporting QIB’s ongoing efforts to promote wellness awareness through informative and engaging digital content.

Commenting on the initiatives, Mashaal Abdulaziz Al-Derham, Assistant General Manager, Head of Corporate Communications & Quality Assurance at QIB said: "National Sports Day is a powerful reminder of the importance of active living. At QIB, we continue to encourage wellness through simple initiatives that bring people together — whether it is an outdoor activity for our staff and their families or interactive digital campaigns that engage our customers."

Since its establishment as an official holiday in 2012, Qatar National Sports Day has played a vital role in encouraging healthier lifestyles and emphasizing the importance of physical activity. The initiative is dedicated to promoting the benefits of regular exercise for overall physical and mental well-being.