Snoonu, Qatar’s leading technology company and the country’s first super-app, is marking Qatar National Day 2025 with the launch of its national campaign, “Rooted In Qatar” an initiative that celebrates Qatari heritage, community spirit, and the shared values that unite the nation.
The campaign draws inspiration from Sadu, the traditional weaving craft that represents Qatar’s history, cultural identity, and the continuity of its heritage across generations. Just as Sadu is woven thread by thread to form a complete story, Snoonu presents itself as a company that has grown from within the community, built through the trust of families, the dedication of delivery partners, and long-standing partnerships with local merchants, becoming an integral part of daily life in Qatar.
Unveiling the Mascot: The Swallow as a Symbol of Speed and Loyalty
As part of the campaign, Snoonu unveiled its official brand mascot during the National Day season, inspired by the swallow bird, a powerful symbol in Arab culture associated with speed, loyalty, and returning home. Designed with a contemporary aesthetic, the mascot incorporates visual elements drawn from modern interpretations of Sadu patterns, reflecting the harmony between cultural roots and innovation, and reinforcing Snoonu’s identity as a technology brand grounded in local heritage.
Through “Rooted In Qatar” Snoonu highlights the people and traditions that shape Qatar’s character, presenting a story of belonging, pride, and progress, while reaffirming its position as a homegrown Qatari company guided by the values and aspirations of the society it serves.
Community Presence at Darb Al Saai
During the National Day celebrations, Snoonu took part in Darb Al Saai, one of Qatar’s most prominent cultural destinations for the occasion, where it sponsored the “Qatari Flavor” cooking competition. The participation supported an experience that celebrates authentic Qatari cuisine and brings families and visitors together in an atmosphere that reflects the heritage and social cohesion embodied by the campaign.
Commenting on the initiative, Hamad Al-Hajri, Founder and Chief Executive Officer of Snoonu, said:
“Snoonu was born in Qatar, and everything we build is shaped by the spirit and culture of this community. Through Rooted In Qatar, we celebrate the traditions that define us and reaffirm our commitment to Qatar’s future; supporting Qatar National Vision 2030 through innovation, talent development, empowerment of local businesses, and technology solutions that simplify everyday life.”
Ongoing Commitment to Qatar National Vision 2030
Snoonu continues to support Qatar’s long-term national priorities by developing time-saving technologies, strengthening the local ecosystem through partnerships, and implementing programs that contribute to community development. These efforts align with the pillars of Qatar National Vision 2030, including human development, social progress, economic diversification, and sustainability.
Throughout the year, this commitment is reflected in Snoonu’s participation in platforms such as Web Summit and Rowad Conference, its educational partnerships, Ramadan giving initiatives, sustainability programs that encourage responsible daily behaviors, and its ongoing support for small and medium-sized enterprises and home-based businesses.
Through the “Woven into the Nation” campaign, Snoonu reaffirms its role as a leading Qatari technology company, deeply rooted in heritage, driven by national ambition, and committed to building solutions that strengthen communities and contribute to the country’s long-term development.