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Sony Middle East and Africa, in collaboration with Fnac Qatar, recently concluded a series of workshops in Qatar, highlighting their shared commitment to nurturing creativity and excellence among content creators. The events provided photographers and videographers of all skill levels with tools and techniques designed to elevate their craft.

Speaking about the initiative, Jobin Joejoe, Managing Director, Sony Middle East and Africa, said: “Sony’s dedication to empowering creators extends beyond providing cutting-edge technology. These workshops are designed to inspire and educate content creators, helping them unlock their full creative potential. Qatar’s vibrant creative community has showcased exceptional talent, and we are proud to support their journey toward excellence.”

Covering a variety of topics, the workshops enabled participants to explore cutting-edge techniques and leverage the unmatched capabilities of Sony’s Alpha series cameras.

Workshop Highlights:

  • Timelapse Mastery: Capturing Time’s Transformative Journey
    Conducted by Abdel Rahman Gabr (Koree), this session explored the intricacies of timelapse photography. Participants gained valuable insights into planning, capturing, and editing stunning timelapse sequences, using Sony’s state-of-the-art imaging technology to depict the passage of time in visually compelling ways.
  • Mastering Portrait Photography: From One Light to Many
    Led by Abdel Rahman Gabr (Koree), this workshop guided participants through the nuances of portrait photography, focusing on creating striking visuals with minimal lighting setups and gradually progressing to more complex techniques.
  • Video Content Creation: From Concept to Screen
    This session, conducted by Amir De Leon, catered to both aspiring and experienced creators. Participants were guided through the end-to-end process of producing compelling video content, from ideation to execution, while harnessing the full potential of Sony’s innovative tools.
  • Architecture Photography: Emphasizing Design, Structure, and Dynamics Led by Abdulla Al Mushaifri, this workshop delved into architectural photography, highlighting techniques to capture the essence of structural design and dynamic compositions, offering valuable insights into the art of architectural storytelling.

 Engagement with the Indian Photography Community:
Sony Middle East & Africa also extended its initiative to Qatar’s Indian photography community, hosting workshops that celebrated their vibrant contribution to the region’s creative ecosystem:

  • Mastering Portrait Photography: From One Light to Many
    Conducted by Abdel Rahman Gabr (Koree), this in-depth exploration of portraiture focused on light manipulation to achieve artistic expression. The workshop covered both technical aspects like composition and equipment, as well as the artistry behind connecting with subjects to bring out their most authentic expressions.
  • Video Content Creation: From Concept to Screen
    Conducted by Amir De Leon, these comprehensive workshops inspired participants to craft visually compelling stories, utilizing Sony’s advanced tools to produce high-quality content.

 Reinforcing Sony’s Mission

These workshops reflect Sony’s dedication to fostering creativity and supporting the evolving needs of content creators. By offering hands-on experiences and expert guidance, Sony continues to lead the way in elevating the standards of digital content creation, reinforcing its position as a trusted partner for creators worldwide.

For more information on Sony’s workshops and upcoming initiatives, visit AlphaUniverse-MEA.com