STARZPLAY provides tech infrastructure for Lionsgate Play India’s expansion into Asia

Aug 15, 2021 by bcw-global

Builds on STARZPLAY’s multi-year deal with Lionsgate Play India to offer end-to-end OTT tech solutions


STARZPLAY, the region’s fastest-growing subscription video on demand (SVOD) service, today announced that it will provide tech infrastructure to support Lionsgate Play’s expansion into multiple countries in Asia.

This builds on the multi-year deal signed by STARZPLAY with Lionsgate Play India to provide end-to-end OTT infrastructure. An extension of this partnership and as part of the new long-term agreement, STARZPLAY will support in delivering a fully managed tech platform using its in-house technology to successfully launch the Lionsgate platform in Asia. STARZPLAY has a robust in-house tech infrastructure that will enable Lionsgate India in its B2C and B2B expansion into Asia.

Danny Bates, Chief Commercial Officer, STARZPLAY, said: “The focus on providing tech platform for Lionsgate India, as it expands to Indonesia, marks the continued growth of our partnership. Our cutting-edge technology has been supporting Lionsgate Play in India and we will continue to deliver our in-house tech expertise to support the company as it expands to other markets. We are committed to bolstering the online video entertainment industry and partnering with a company sharing the same vision as ours helps to strengthen this ever-evolving dynamic industry.”

Amit Dhanuka, Executive Vice President, Lionsgate India, said: “We are excited to continue our partnership with STARZPLAY as we expand our services across Asia. STARZPLAY’s tech platform solutions and support will be key to us as we expand Lionsgate Play operations across Asian markets.”

STARZPLAY has finalised Direct Carrier Billing (DCB) integrations with Indonesia’s leading telco players Telkomsel and Telkom to offer easy payment options for potential subscribers. STARZPLAY has also integrated Apple TV+ with the Lionsgate Play platform whereby Apple TV subscribers in Asia can access Lionsgate Play’s diverse library of content.  Additionally, STARZPLAY has managed integrations with local B2B entities that will enable Lionsgate India to develop bundling options with telecom partners.  On direct-to-consumer side, integrations with Android, iOS and web-based devices were also developed.

With thousands of hours of premium content including blockbuster movies,  exclusive TV shows, kids content and Arabic series, STARZPLAY is today the number one player in the MENA region. The service is available in 20 countries across the Middle East, North Africa and Pakistan for fans to enjoy quality content anytime, anywhere and from any device.