Tajer today announced the official launch of its e-commerce platform in Qatar, positioning itself as a Qatari-built shopping destination with regional depth and global reach. The launch event brought together partners, media, and Tajer management marking the platform’s introduction to the local market.
The event underscored Tajer’s commitment to redefining online shopping through curated discovery, enabling shoppers to explore products without borders while fostering closer connections to the brands and people behind them. Built in Qatar for a modern, globally connected audience, Tajer is designed to help customers confidently discover what’s worth having.
Tajer blends carefully selected product discovery, authentic brands, and reliable delivery to offer a seamless and trust-driven shopping experience. Developed to simplify the discovery of authentic and dependable products, the platform brings together a thoughtfully selected assortment from homegrown Qatari brands, leading MENA businesses, and select international brands entering the region. Every product on Tajer Shops is chosen with intention, ensuring variety without compromising quality. Currently consumers will be able to shop products and brands close to home from Qatar, Egypt, Turkey, Jordan, UAE and more will be continuously added. In addition to including global market entries such as Brazil.
“At a time when consumers are overwhelmed by choice, people are looking for platforms they can trust,” said Wissam Abuorf, Regional Head of Operations, Tajer. “Tajer was created to offer meaningful discovery where every product has been carefully chosen and has a story. Our aim is to give customers access to brands that reflect their lifestyles, tastes, and values, while supporting regional and global businesses and emerging talent.”
A key pillar of Tajer’s vision is its commitment to supporting MENA and homegrown brands, providing them with a platform to grow, reach new audiences, and stand alongside established global names. By combining regional pride with international appeal, Tajer creates an ecosystem where local creativity and global quality coexist.
“As we continue to expand our partnerships across the region and beyond, our focus remains on curation,” added Wissam Abuorf, Regional Head of Operations, Tajer. “Tajer is not about selling everything, it's about offering what matters. We want to redefine what curated online shopping looks like in Qatar and help people discover brands they can genuinely rely on.”
With more than 6,000 products already available, and new regional and global partners joining the platform, Tajer Shops offers customers access to meaningful variety within a crafted and reliable environment. Designed for modern lifestyles, the platform emphasizes convenience and accessibility, with delivery available to over 90 countries worldwide. As a Qatari-built platform with international reach, Tajer reflects both local identity and global openness.
Tajer offers a seamless digital shopping experience supported by curated selections and long-term merchant partnerships, with a growing assortment across key categories. Customers can explore fashion for women, men, and children, seasonal collections including winterwear and loungewear, as well as home, lifestyle essentials, accessories, and everyday necessities all curated to make discovery simple, trusted, and rewarding