Jun 28, 2022 by Hill+Knowlton Strategies
Doha, Qatar - June 26, 2022: Today PUBG MOBILE, one of the world’s most popular mobile games, has launched a unique and adorable partnership with prestigious soft toy brand and global intellectual property owner The Great British Teddy Bear Company®.
Players will now be able to get their hands on a specially designed PUBG MOBILE themed GB Teddy Bear® alongside a selection of The Great British Teddy Bear Company’s iconic British characters, including Robin Hood Teddy Bear and Sherlock Holmes Teddy Bear as in-game buddies. Partner up with your chosen GB Teddy Bear® buddy and take them to the battleground!
Alongside the new buddies, players will be able to access new and exclusive GB Teddy Bear® items, from a GB Teddy Bear Set and GB Teddy Bear Cover to a GB Teddy Bear Ornament and GB Teddy Bear Parachute.
In a special event running until July 22nd, players can obtain cotton by completing tasks to make various GB Teddy Bears®. Collect GB Teddy Bears to unlock exclusive in-game rewards!
Established in England in 2002, The Great British Teddy Bear Company® has developed an internationally respected reputation for producing Britain’s finest Teddy Bears. Steeped in history, each GB Teddy Bear character celebrates an iconic part of British culture and tradition.
The Great British Teddy Bear Company® is a perfect partner for PUBG MOBILE, a game dedicated to providing players with varied, high-quality in-game experiences that explore a multitude of topics, cultures, and fan bases through notable IP collaborations.
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