AADIMA, the sustainable luxury brand from Qatar, made a powerful statement at the prestigious BRICS+ Fashion Summit held in Moscow. The summit, which highlights the intersection of heritage, culture, and sustainability, provided a global platform for AADIMA to showcase its unique blend of traditional Gulf heritage and forward-thinking sustainable fashion.

Hayfa Al Abdulla, CEO of AADIMA, quoted about the importance of such events in fostering global awareness and acceptance of future fashion trends. “Fashion summits like BRICS+ are critical in highlighting the heritage and culture code that shapes future trends. It’s through understanding and celebrating our roots that we can collectively work towards a more sustainable and inclusive fashion future,” she said.

Co-founder and Sustainability Designer Gills Manjulakshmi, unveiled AADIMA’s latest collection, which celebrates the rich cultural heritage of Qatar and the Gulf region. She emphasized the brand’s commitment to sustainability, presenting initiatives that focus on eco-friendly materials and ethical production processes.

As a key speaker at the summit’s "Generation Next" panel, Manjulakshmi delved into the role of sustainability in shaping the future of fashion. “Culture is a celebration of sustainability in fashion,” she remarked. “When we honor our heritage, we’re also committing to preserving the planet. Sustainable fashion isn’t just a trend; it’s a necessity for the next generation.”

The BRICS+ Fashion Summit, which gathers influential designers, industry leaders, and policymakers, continues to serve as a platform for important discussions on sustainability, cultural diversity, and the future of fashion. AADIMA’s presence further solidifies Qatar’s role in these global conversations.

About AADIMA Founded in Qatar, AADIMA is a sustainable luxury fashion brand that draws inspiration from the rich cultural heritage of the Gulf. With a commitment to eco-conscious design and ethical production practices, AADIMA is at the forefront of sustainable fashion, offering a unique blend of tradition and modernity for the discerning global consumer.