Doha Festival City, Qatar’s ultimate destination for shopping, dining, and entertainment, having recently revamped its brand positioning “It’s my Place, my Choice”, concluded the 4th edition of its highly popular annual Homeware Festival, which took place from 1st to 18th March, showcasing the latest collections from its wide range of homeware brands from across the globe.

Sponsored by Dr. Scent, Eggo, Philips and Technoblue, thousands of shoppers and visitors attended the exhibitions that featured 14 homeware brands, including Homecentre, H&M Home, Ambiance, Maya Paris, That’s Living, That’s Living Kids, Stosa Cucine, Khazanah, The One, West Elm, Pottery Barn, Pottery Barn Kids, and IKEA. Visitors enjoyed discovering the latest trends in decorating, renovating, and designing any home from the largest collection of celebrated international homeware retailers offering a variety of choice under one roof in Doha.

The highlight this year was the chance for visitors to unleash their inner designer in the all-out new immersive AI activation which allowed them to visualise their dream space during the event at the AI booth at the mall’s Centre Court. Participants were able to share their creations on Instagram with the hashtags #HomewareFestival2023 #UnleashyourInnerDesigner and #DohaFestivalCity. Three lucky winners were selected during the closing ceremony on 18th March, based on the number of likes and comments they garnered.

Another key highlight of the event was the partnership with Qatar Tourism’s Shop Qatar program; giving visitors to the festival a chance to win weekly prizes and the grand prize for every minimum spend of QAR 200 at participating outlets. At Doha Festival City, all 461 outlets available participated in the Shop Qatar program, giving them a chance to win with every purchase and engaging them and their families with various activities and performances on weekend afternoons and evenings.

The Shop Qatar partnership culminated in a splendid closing ceremony held at the mall’s Luxury Area with a mega Raffle Draw of multiple prizes, which attracted massive crowds with a festive parade. The ceremony concluded with an immersive confetti drop as the 10 final winners were announced, including the grand prize winner of a studio at the Pearl Qatar worth QAR 2 Million.

Commenting on the festival’s conclusion, Robert Hall, Doha Festival City’s General Manager, said: “We are thrilled to see the amazing feedback we received from the community and their engagement in this year’s edition of the Homeware Festival. We would like to thank our generous sponsors and retail partners, who provided an impressive range of homeware trends and catalogues to inspire our shoppers and visitors to customise their own space. We would also like to thank Shop Qatar for the amazing shows and prizes they have provided.”

“We enjoyed witnessing our visitors unleashing their creative side as they interacted with our AI activation and created their dream design. Doha Festival City will always be at the forefront to pilot new technology and stay abreast of the latest developments in the retail space to offer unique and compelling experiences to its shoppers and visitors”, he concluded. 

Doha Festival City is home to 37 home furnishing and accessories brands, including internationally recognized names such as IKEA, ACE, West Elm, which are exclusive to the mall. In 2022, the mall welcomed That’s Living Kids, the latest flagship children’s furniture store from “That’s Living Group, an internationally recognized leader in home design.